Location

Mexico City, Mexico

Founded

2022

Price range

$16 – $65

Shipping

Worldwide

Catalogue

52 products

Aora Makeup Beauty Brand Logo

Aora Makeup

Independent brand — verified
About

AORA is a Mexico City beauty brand founded in 2022 by Nour Tayara and Rodrigo Penafiel. Although relatively young, the brand is positioned in the luxury beauty space, with clean beauty, cruelty-free practices, dermatologist-tested products, ethics, and sustainability shaping its identity. AORA’s appeal comes from combining an elevated makeup experience with a more conscious set of values. Cruelty-free beauty is part of that foundation, while dermatologist testing introduces a more considered formulation angle. Ethical and sustainable beauty also play an important role. Rather than defining luxury only through price or presentation, AORA’s positioning suggests that premium beauty can also account for how products are developed and the wider impact of the brand. Its everyday beauty profile prevents the brand from feeling overly ceremonial. The products are intended to fit into regular makeup routines even though the overall presentation sits at a higher price point. For customers interested in contemporary beauty from Mexico, AORA offers something different from both mass-market cosmetics and heritage luxury brands. It brings together clean beauty, cruelty-free values, dermatologist-tested products, sustainability, ethical considerations, and a polished everyday approach. That makes AORA particularly relevant for shoppers who want modern luxury makeup with a more thoughtful point of view rather than a brand built primarily around prestige or exclusivity.

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Picked by the brand. Checkout happens on Aora Makeup’s own site.

Brand Details

Not disclosed
Plastic Negative (rePurpose Global)
Recyclable
Reusable
Plastic-free
Yes — full line
Last reviewed
Oct 2026
Independent brand
Verified
N
Nour Tayara
R
Rodrigo Penafiel

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Frequently asked questions

What is AORA Makeup?
AORA is a makeup brand from Mexico City known for bold colour and packaging designed without plastic.
What products does AORA Makeup sell?
Its range includes the Mírame eyeshadow palette, Acaríciame lip serums, Admírame eyeliner and makeup sets.
How much does AORA Makeup cost?
The nine-shade Mírame palette is listed at $65, while Acaríciame lip serum is $28 on its current storefront.
Who founded AORA Makeup, and when?
Nour Tayara and Rodrigo Peñafiel founded AORA in 2022.
Where is AORA Makeup from?
AORA says it was born in Mexico City. Its current online storefront says orders ship from the United States.
Is AORA Makeup plastic-free?
The brand designs its makeup packaging without plastic. The Mírame palette, for example, comes in a metal case that the brand says can be reused or recycled.
Is the AORA Mírame eyeshadow palette vegan?
No. Its published ingredient list includes carmine in some shades, so the palette is unsuitable for shoppers avoiding animal-derived ingredients.

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