BY TERRY

By Terry is a luxury French makeup and skincare house founded by Terry de Gunzburg. Her credentials are hard to match. She trained at Carita in Paris, then spent fifteen years as International Makeup Designer at YSL Beauté. In 1992 she invented Touche Éclat, still one of the best-selling beauty products ever made. She launched her own collection in 1998. By Terry began life as a bespoke, couture beauty line, with made-to-measure cosmetics sold from a first flagship in the Galerie Véro-Dodat in Paris. The brand's aim is makeup that cares for skin, so formulas are built with skincare actives rather than pigment alone. Baume de Rose is the icon. It came out of a lab accident in 2004 involving double rose butter, and the brand calls it the Rolls Royce of lip balms. Hyaluronic Hydra-Powder followed as a mattifying setting powder with a clean formula. In 2021 the Hyaluronic Global Face Cream launched with eight forms of hyaluronic acid, the first of its kind. Other favourites include the Rouge Opulent Refillable Lipstick, Matcha Mist Elixir, Tea to Tan Face & Body, Hyaluronic Glow Setting Mist and Hyaluronic Serum Concealer. There are dedicated vegan makeup and vegan skincare edits, so a large part of the range is vegan. Refills are offered on the Rouge Opulent lipstick and the Global Eye Serum. Prices run from about £14 to £141. For French beauty, luxury beauty or skincare-led makeup with real technical pedigree, By Terry stands on its own. The textures are the giveaway. Nobody else gets them quite right.