Location

Indonesia

Price range

Rp49,000 – Rp179,000

Shipping

Worldwide

Dear Me Beauty Brand Logo

Dear Me Beauty

Independent brand — verified
About

Dear Me Beauty is an Indonesian beauty brand founded by Nikita Wiradiputri, created for customers who want modern products without turning everyday beauty into an expensive or complicated routine. The brand sits firmly in the affordable beauty category, where accessibility and regular use matter as much as visual appeal. Rather than positioning itself as a specialist luxury skincare label or a highly technical makeup brand, Dear Me Beauty is easier to understand as a lifestyle-focused beauty brand. Its products are suited to people who enjoy trying current beauty ideas but still want them to fit naturally into workdays, casual plans, and simple daily routines. That everyday focus is important because it gives the brand a broad audience. Newer beauty shoppers can approach the range without feeling overwhelmed, while more experienced customers can use it as an accessible way to refresh familiar categories or experiment with something new without committing to premium prices. Its Indonesian identity also places Dear Me Beauty within the growing Southeast Asian beauty market, where local brands increasingly compete on design, relevance, and value rather than simply imitating global labels. The brand’s strength is its practicality: affordable pricing, everyday usability, and a contemporary point of view. For shoppers looking for an Indonesian beauty brand that feels easy to buy, easy to use, and connected to modern beauty culture, Dear Me Beauty is a straightforward choice.

Brand Details

Not disclosed
Indonesia
Last reviewed
Oct 2026
Independent brand
Verified
N
Nikita Wiradiputri

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Frequently asked questions

Does Dear Me Beauty sell skincare or makeup?
Both. Dear Me Beauty sells lip makeup alongside skincare, including a cleanser, moisturizer and sunscreen in its Skin Barrier range.
Who founded Dear Me Beauty?
Nikita Wiradiputri is a co-founder and CEO of Dear Me Beauty.
What makeup does Dear Me Beauty sell?
Its lip products include Serum Lip Tint and Velvet Lip Tint. The brand also lists other lip makeup and beauty sets on its website.
What is Dear Me Beauty Skin Barrier Water Cream?
It is a moisturizer designed for use in a skincare routine or before makeup. The brand presents it as a way to moisturize skin without leaving a greasy-looking finish.
Does Dear Me Beauty sell sunscreen?
Yes. Its Skin Barrier Sunscreen Gel is a facial sunscreen listed as SPF 50+ PA++++.
How much does Dear Me Beauty skincare cost?
The official store lists Skin Barrier Face Gel Cleanser at Rp79,000 and Skin Barrier Sunscreen Gel at Rp99,000. Check the listing for the current price before ordering.
Where can I buy Dear Me Beauty products?
The brand’s website, dearmebeauty.com, lists its skincare, lip makeup, bundles and product details.

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