Dedicated featured image
Clothing Brands

Location

London, United Kingdom

Founded

2006

Price

Mid Range

Shipping

Worldwide

Dedicated logo

Dedicated

About

Dedicated is a London, United Kingdom–based fashion brand founded by Johan Graffner in 2006, focused on sustainable, everyday clothing with a playful edge. The brand creates t-shirts, sweatshirts, dresses, and casual wear made from organic and recycled materials. Dedicated’s designs often feature friendly graphics, approachable prints, and calm, wearable silhouettes that make outfits feel easy and expressive. Instead of fast fashion, the brand emphasises responsible production and conscious material choices, helping customers feel good about what they wear. The clothing is designed to be comfortable and versatile, suitable for daily routines, relaxed weekends, and casual social plans. Dedicated appeals to people who want wardrobe basics that feel fun, ethical, and comfortable. It is ideal for customers looking for sustainable fashion with a friendly, approachable aesthetic and everyday wearability.

Tags
#ethical#sustainable
Brand Details
J
Johan Graffner
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Frequently asked questions

Who founded Dedicated?
Dedicated was founded by Johan Graffner in 2006. The brand was established with a focus on creating sustainable, everyday clothing with a playful edge.
When was Dedicated founded?
Dedicated was founded in 2006 by Johan Graffner as a London-based fashion brand committed to sustainable practices.
Where is Dedicated based?
Dedicated is based in London, United Kingdom, where it was founded in 2006 and continues to design its sustainable clothing collections.
What is Dedicated known for?
Dedicated is known for creating sustainable, everyday clothing with a playful edge, featuring friendly graphics and approachable prints on comfortable, versatile silhouettes. The brand emphasises responsible production and conscious material choices in all its designs.
What is the price range of Dedicated?
Dedicated is in the mid range price category, offering sustainable fashion at accessible price points for everyday wear.
Is Dedicated sustainable or ethical?
Yes, Dedicated is deeply committed to sustainability and ethics, creating clothing from organic and recycled materials with responsible production practices. The brand helps customers feel good about what they wear through conscious material choices and emphasis on ethical manufacturing.
What products does Dedicated offer?
Dedicated creates t-shirts, sweatshirts, dresses, and casual wear made from organic and recycled materials. All products are designed to be comfortable and versatile for daily routines, relaxed weekends, and casual social plans.
What makes Dedicated unique?
Dedicated combines sustainable fashion with a friendly, approachable aesthetic and everyday wearability. The brand's designs feature calm, wearable silhouettes and playful graphics that make outfits feel easy and expressive, appealing to customers who want ethical basics that feel fun and comfortable.

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