Doodlage

Doodlage is a New Delhi–based fashion brand founded by Kriti Tula, known for its innovative approach to waste reduction. The brand creates contemporary clothing using factory leftovers and discarded fabrics. Doodlage focuses on dresses, jackets, co-ords, and everyday pieces with a modern, urban feel. Each collection blends creativity with responsible design, making every piece feel unique. The clothing is designed for daily wear while making a clear statement about mindful fashion. Doodlage appeals to people who enjoy modern style with purpose. It is ideal for customers looking for expressive clothing that supports sustainability without sacrificing design.