Ellement Co.

Ellement Co. is India's premium nail brand and one of the few Indian beauty businesses to state its ownership structure plainly on its own site: female led, innovative, futuristic. Founded by Minash Bablani and based in Mumbai, it has built itself into what it calls a one-stop-shop for all things nails, serving both consumers and working technicians. The range covers nail polish, care products, tools and professional supplies, with the brand's 9-free breathable nail polish as its signature. Breathable formulation allows water and oxygen to reach the nail plate, and the nine-ingredient exclusion removes the most commonly criticised components of conventional polish. Alongside it sit non-toxic professional nail glue and damage-free products designed specifically for professional use rather than adapted from consumer versions. Every product is one hundred percent vegan and cruelty-free, containing no animal-derived ingredients and never tested on animals, and the brand describes its formulations as non-toxic throughout. Ellement also runs a dedicated Nail Academy training technicians, which keeps it connected to the professionals who use its products daily and distinguishes it from purely retail nail brands. Products are made in India, which the brand states directly on its site. Priced in the affordable tier, it makes professional-standard nail products genuinely accessible to both salons and home users. For shoppers seeking affordable, vegan, cruelty-free and locally made nail products from a women-led Indian brand with real professional infrastructure behind it, Ellement Co. is the clear domestic leader.