Location

Hangzhou, Zhejiang, China

Founded

2017

Price range

$15 – $75

Shipping

USA, UK, France, Italy, Spain, Germany, Netherlands, Denmark, Austria, Poland, Luxembourg, Sweden + 1 more

Catalogue

269 products

Size range

3 sizes

New arrivals

11 this month

Florasis Beauty Brand Logo

Florasis

Independent brand — verified
About

Florasis is a Chinese beauty house that has done something almost no other modern cosmetics brand has managed: build a global following on the aesthetics of its own culture rather than an imported one. Born in 2017 beside the West Lake in Hangzhou, the brand takes its Chinese name, Hua Xi Zi, from the same landscape, and its logo depicts a petite window looking out onto it. The formulations are built on floral essence, with nourishing botanical extracts including snow lotus, lotus collagen peptide and ginseng, drawing openly on nature and traditional Chinese medicine. Loose powders, cushion foundations, lip products and carved eyeshadow palettes make up a range where the object itself is as considered as the formula. That craft focus is the brand's real differentiator. Florasis collaborates directly with named traditional Chinese artisans: locksmith Xiang Yonglin on the Love Lock Lipstick, woodcarver Du Jufang on its embossed palettes, silversmith Long Taiyang on the Miao Series and ceramicist Wang Xiaodan on porcelain-inspired pieces. Collections including Song Brocade Prestige, the Embroidery Series and Flower Goddess treat makeup as inherited cultural artwork rather than seasonal product. The brand positions itself around redefining professional makeup and beauty artwork, and social responsibility sits among six stated brand promises. Florasis has also expanded internationally while keeping its design language and ingredient philosophy intact. Priced in the luxury tier, it is a serious answer for anyone seeking natural, botanically formulated beauty with genuine cultural heritage, craftsmanship and packaging that is itself a collectible object.

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Brand Details

Contract manufactured
Reusable
Refillable
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
L
Li Jinfang

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Frequently asked questions

Is Florasis good quality?
Florasis is regarded as one of the best Chinese beauty brands for craftsmanship, with reviewers praising its engraved lipsticks and natural, non cakey finish.
Who founded Florasis?
Florasis was founded by Li Jinfang, who wanted to build a brand around Chinese cultural heritage.
When and where was Florasis founded?
Florasis was founded on March 8, 2017, in Hangzhou, China, drawing its name from a classical poem comparing West Lake to a legendary beauty.
What makes Florasis different?
Florasis differentiates itself with hand carved, porcelain inspired packaging that blends traditional Chinese woodcarving and craftsmanship with modern color cosmetics.
Is Florasis cruelty free and vegan?
Florasis only avoids animal testing where not legally required, so it holds no cruelty free or vegan certification under stricter global standards.
What's the bigger story behind Florasis?
Florasis sold a million yuan worth of products within an hour of a major shopping festival, though a 2023 pricing controversy sparked real backlash in China.

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