Flore Flore

Flore Flore is a Dutch designer label for women, founded in Amsterdam in 2021 by Flòrian van Zuilen. Fashion runs in her lineage, as her mother and grandmother both worked in the field, and she previously worked in fashion from New York to Copenhagen. The label creates understated, chic cotton classics for the modern woman, with designs that promote freedom and ease and balance romance with classic tailoring. The range includes basics such as bandeau tops, bodies, turtlenecks and tanks, polos like the Lauren Polo, dresses, cardigans, shirts such as the Rosie Shirt, skirts and trousers, plus scarves and box sets. Its organic cotton staples are clean and simple, made to be worn every day. Garments are produced in Portugal by family-owned factories: the cotton basics in a factory run by a mother-daughter duo, and the shirting, in fabrics from Albini in Bergamo, in Portugal's oldest shirting factory. Production uses organic materials and a small, considered supply chain, with FSC-certified packaging. As a member of 1% for the Planet, Flore Flore gives 1% of annual sales to the Women's Earth Alliance. The label remains independent and founder-led.