Location

Quezon City, Metro Manila, Philippines

Founded

2013

Price range

₱249 – ₱1,399

Shipping

Worldwide

Catalogue

116 products

New arrivals

2 this month

Happy Skin Cosmetics Brand Logo

Happy Skin Cosmetics

Independent brand — verified
About

Happy Skin is a homegrown Filipino beauty brand and one of the most influential names in Southeast Asian colour cosmetics. Launched in October 2013 and based in Quezon City, it was founded by two women with deep roots in Philippine beauty media, and has since grown into one of the top local players in a market long dominated by imported labels. The founding idea was hybrid: makeup that treats skin rather than simply covering it. Formulations combine colour payoff with skincare actives including hyaluronic acid, ceramides, centella asiatica and niacinamide, and the brand summarises the philosophy neatly as makeup you love, skincare you deserve. The range covers complexion, lips, eyes and brows, with products designed for humidity, long wear and the warm undertones common across Filipino skin, a specificity global brands rarely bother with. Products are manufactured in Korea, Taiwan and Japan, which the brand describes as the beauty capitals of the world, giving it access to formulation technology well above what its pricing suggests. Most Happy Skin products are vegan, and the entire range is made without harming or testing on animals. The brand has also built a substantial physical retail presence across the Philippines rather than remaining online only, keeping it accessible well beyond the major cities. Pricing sits firmly in the affordable tier, and the positioning is deliberately everyday rather than occasion-led: innovative but easy to use, designed for daily wear by people who are not makeup artists. For shoppers searching for affordable, vegan and cruelty-free makeup from a women-owned Asian beauty brand with genuine skincare credentials built into the formulas, Happy Skin is the benchmark Filipino name.

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Picked by the brand. Checkout happens on Happy Skin Cosmetics’s own site.

Brand Details

Contract manufactured

Korea/Taiwan/Japan

PETA Beauty Without Bunnies
Last reviewed
Oct 2026
Independent brand
Verified
J
Jacqe Yuengtian-Gutierrez
B
Blk Cosmetics

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Frequently asked questions

Is HappySkin Cosmetics good quality?
HappySkin Cosmetics is often called one of the best skincare makeup brands in the Philippines, having won more than 40 beauty awards since launch.
Who founded HappySkin Cosmetics?
HappySkin Cosmetics was co founded by Blk Cosmetics and Jacqe Yuengtian Gutierrez, after focus groups found most Filipino women feared makeup damaged their skin.
When and where was HappySkin Cosmetics founded?
HappySkin Cosmetics was founded in October 2013 in the Philippines, and grew from five retail counters to more than 75 within three and a half years.
What makes HappySkin Cosmetics different?
HappySkin Cosmetics differentiates itself by pioneering skincare makeup in the Philippines, infusing hyaluronic acid and Japanese tea leaves directly into color cosmetics.
Is HappySkin Cosmetics cruelty free and vegan?
HappySkin Cosmetics is PETA listed as cruelty free, and most of its products are vegan, with a dedicated vegan sub line called Vegan By Happy Skin.
What's the bigger story behind HappySkin Cosmetics?
HappySkin Cosmetics has collaborated with Disney and Sanrio.

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