Jovana Markovic Clothing Brand Featured Image
Clothing Brands

Location

Belgrade, Serbia

Founded

2010

Price range

€140 – €1,300

Shipping

Serbia, USA, Canada, UK, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE, Switzerland +

Catalogue

57 products

Size range

34–40

Jovana Markovic

Independent brand — verified
About

Jovana Markovic is a Serbian luxury designer clothing label for women, founded in Belgrade in 2010 by designer Jovana Markovic. Her style fuses luxurious, timeless sophistication with a youthful edge, and her collections are designed for strong women, mixing urban chic with feminine silhouettes for both casual and dressy occasions. She is known for a distinctive approach to texture, transparency and layering, creating bold and innovative combinations. The collection includes jackets and coats, trousers, skirts, dresses, tops and belts, from silk dresses and hoodies to cutout leather trousers, see-through pieces and suede. Clothing is made in Serbia, with the brand focusing on the finest natural materials to create versatile, empowering pieces. Markovic debuted at Belgrade Fashion Week in 2010 and has since become a staple of the event, gaining international attention. Her flagship store in Belgrade also opened in 2010, and her collections are sold online and in select Belgrade stores. She won the Elle Fashion Award in 2012 for her collection Winter Is Coming and the Elle Style Award in 2021, and her work has appeared in major Serbian fashion magazines. Since 2018 her designs have been stocked at Assembly in New York.

Tags
#luxury#natural

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Brand Details

Serbia
Last reviewed
Oct 2026
Independent brand
Verified
J
Jovana Markovic

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Frequently asked questions

What is Jovana Markovic known for?
Jovana Markovic is a Serbian luxury designer label known for refined womenswear, strong tailoring and elegant silhouettes. The collections lean toward sophisticated, fashion-led pieces rather than casual basics.
What does Jovana Markovic sell?
Jovana Markovic offers designer womenswear including dresses, tailoring, tops, trousers, skirts and occasion-focused pieces. The brand is especially relevant for shoppers looking for polished clothing with a contemporary European aesthetic.
Who founded Jovana Markovic?
Jovana Markovic founded her namesake label in 2010 and continues to shape its creative direction.
Where is Jovana Markovic based?
Jovana Markovic is based in Belgrade, Serbia, placing the label within the growing independent designer fashion scene of Southeast Europe.
Where is Jovana Markovic clothing made?
Jovana Markovic clothing is made in Serbia, allowing the brand to keep production close to its design base and maintain greater control over construction and finishing.
What materials does Jovana Markovic use?
Jovana Markovic works with natural and premium materials across its collections, supporting its luxury positioning and the structured, refined feel of many garments.
Is Jovana Markovic a luxury brand?
Jovana Markovic sits in the luxury designer category, with its focus on premium materials, sophisticated construction and fashion-led silhouettes rather than mass-market pricing or production.

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