Laman

Laman is an Afghan designer label for women, founded in Afghanistan in 2015 by Rahiba Rahimi, her brother Haseeb Rahimi and Khalid Wardak. Rahiba leads the brand as creative director. Laman creates one-of-a-kind pieces that blend Western styles with traditional Afghan elements, introducing a fresh perspective on Afghan fashion to the modern world. The range focuses on embroidered dresses and chapan coats. Signature pieces include the Desert Pearl Mirrorwork Dress, the Hand-embroidery Nooristani Woven Jewels Dress, the Balouchi Embroidered Flower Pattern Dress and the Ikat Print Chapan, many of them using hand embroidery, mirrorwork and vintage textiles. Every piece is handcrafted in Afghanistan, mainly by women artisans who have inherited their embroidery skills over generations. Laman rediscovers almost forgotten traditional crafts and combines them with contemporary designs, supporting local artisans while aiming to preserve and rejuvenate Afghanistan's cultural heritage. Laman remains an independent brand owned by its founders, and it sells its collections online to customers around the world.