MIRTH Clothing Brand Featured Image
Clothing Brands

Location

Houston, USA

Founded

2016

Price range

$69 – $415

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

37 this month

MIRTH

Independent brand — verified
About

MIRTH is an American contemporary womenswear label, founded in Houston in 2016 by sisters Katie McClure and Erin Breen. After years of travel, the sisters landed in India in 2014 and were inspired by its vibrant communities, rich culture and heritage textiles. There they found the "mirth" behind the name, meaning amusement expressed in laughter, and the mission to start their own line. The label began with caftans and now makes easy, modern resort wear designed for long voyaging and slow living. Its range includes caftans and dresses such as the Alba Dress and Barcelona Short Dress, tops like the Adelaide Pointelle Knit Top, the Baden Pant, knitwear including the Aspen Pullover and Cusco Waterlily Cardigan, robes such as the Laos Robe, and bandanas. MIRTH is ethically produced in India and Peru, with knitwear made in Peru since 2022. Most of its fabrics are handmade and sourced from artisan communities, and the sisters design their own fabrics with makers using techniques such as handloom weaving and hand block printing. Nearly all of the work happens in rural villages, helping sustain heritage crafts and bringing consistent, dignified employment. The family-owned brand has a store in Houston.

Tags
#ethical#hand-crafted#heritage#natural#mid-range

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Brand Details

India
Cotton
Silk
Linen
Wool
Last reviewed
Oct 2026
Independent brand
Verified
K
Katie McClure
E
Erin Breen

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Frequently asked questions

What kind of clothing does MIRTH make?
MIRTH is a Houston contemporary womenswear brand that started with caftans. It now makes dresses, tops, pants, knitwear and sleepwear.
What products does MIRTH sell?
MIRTH sells caftans and dresses such as the Alba Dress, the Barcelona Short Dress and the Arles Knit Mini Dress, and tops like the Adelaide Pointelle Knit Top. It also makes the Baden Pant, knitwear such as the Aspen Pullover and the Cusco Waterlily Cardigan, robes like the Laos Robe, and bandanas.
How much does MIRTH cost?
MIRTH is a premium brand, with clothing priced from about $69 to $415 USD. Most caftans and dresses cost around $300–$390, while knit cardigans go up to about $415.
Where is MIRTH located?
MIRTH is based in Houston, Texas, USA, where it has a store that also offers in-store pickup.
Who founded MIRTH?
MIRTH was founded in 2016 by sisters Katie McClure and Erin McClure Breen, after a trip to India in 2014.
Who owns MIRTH?
MIRTH is an independent, family-owned brand run by its founders, sisters Katie McClure and Erin McClure Breen.
Where is MIRTH made?
MIRTH has its clothing ethically produced in India and Peru, with knitwear made in Peru since 2022. Most of its fabrics are handmade and sourced from artisan communities.

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