
ID.EIGHT
Italy · Est. 2019 · Mid-range
ID.EIGHT is a sneaker brand founded in Florence in 2019 by South Korean designer Dong Seon Lee and Italian product manager Giuliana Borzillo. The pair met at a footwear trade fair in 2017 and developed a shared idea for genderless sneakers with 1990s influences. A crowdfunding campaign in 2020 helped finance the first production run. The sneakers are made in Italy, the brand’s home country. ID.EIGHT uses a mix of recycled materials and partly plant-based alternatives in its designs. Its materials guide describes uppers containing components derived from apple waste, grape residue, corn or mycelium, and cactus, depending on the model. It also identifies recycled textiles used in components such as laces, labels, and some uppers. Those ingredients vary by shoe, so the product page is the best place to check a particular pair. Customers can shop online or use the brand’s store finder. ID.EIGHT also provides sizing advice and describes a programme for collecting worn sneakers for recycling. Its investment history includes outside funding, which does not by itself establish that the brand has lost independent control.






