Location

London, England, United Kingdom

Price range

£80 – £260

Shipping

Worldwide

Rare & Fair Clothing Brand Logo

Rare & Fair

Independent brand — verified
About

Rare & Fair is a UK-based fashion brand founded by Lucy King that focuses on modern wardrobe pieces designed for everyday style and easy elegance. The brand offers clothing such as dresses, tops, trousers, skirts, and coordinated sets that feel wearable and versatile. Rare & Fair keeps its designs simple yet polished, favouring relaxed silhouettes and gentle colour palettes that make pieces easy to incorporate into daily outfits. The clothing is suitable for casual wear, work settings, and social outings where you want to feel put-together without extra fuss. Instead of loud prints or fleeting trends, the brand focuses on dependable pieces that can be worn and styled again and again. Rare & Fair appeals to people who want everyday clothing that feels calm, stylish, and comfortable. It is ideal for customers who value simple, refined fashion that fits naturally into many parts of life.

Brand Details

Thailand
Cotton
Viscose Slub
Wool
Cotton Seersucker
Last reviewed
Sep 2026
Independent brand
Verified
L
Lucy King

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

Who founded Rare & Fair?
Rare & Fair was founded by Lucy King. The brand was created to offer modern wardrobe pieces designed for everyday style and easy elegance.
Where is Rare & Fair based?
Rare & Fair is based in the United Kingdom and ships worldwide, making its thoughtfully designed clothing accessible to customers globally.
What is Rare & Fair known for?
Rare & Fair is known for creating modern, wearable everyday clothing with simple yet polished designs. The brand focuses on relaxed silhouettes and gentle colour palettes that work for casual wear, work settings, and social outings.
What is the price range of Rare & Fair?
Rare & Fair offers clothing in the mid range price segment, providing quality, refined pieces at accessible prices for everyday wear.
What products does Rare & Fair offer?
Rare & Fair offers a range of clothing including dresses, tops, trousers, skirts, and coordinated sets designed for versatile, everyday styling.
What makes Rare & Fair unique?
Rare & Fair stands out by focusing on dependable, timeless pieces rather than loud prints or fleeting trends, with designs that feel calm, stylish, and comfortable. The brand specializes in simple, refined fashion with relaxed silhouettes and gentle colour palettes that can be worn and styled repeatedly across different parts of life.

Ready to shop?

Visit Rare & Fair

You May Also Like

Discover more brands you might be interested in

Toad&Co featured image

Toad&Co

United States · Est. 1991 · Mid-range

Toad&Co is a California-based outdoor and lifestyle brand founded by Jessica Nordhaus (and partners) in 1991, dedicated to creating apparel that supports both adventure and sustainability. With roots in West Coast outdoor culture, Toad&Co designs versatile clothing that moves seamlessly from trail to town, blending performance materials with relaxed, timeless silhouettes. The brand places a strong emphasis on environmental stewardship, using organic cottons, recycled fabrics, and responsible manufacturing practices to reduce its ecological footprint. Each collection reflects a commitment to thoughtful design, durability, and comfort—crafted for people who care about the planet and their experience in it. Toad&Co also champions initiatives like eco-friendly packaging and carbon-neutral shipping, reinforcing its mission to protect the natural world while offering functional, stylish apparel. Today, the brand is beloved by outdoor enthusiasts and conscious shoppers alike for its blend of performance, sustainability, and everyday versatility.

Threads 4 Thought featured image

Threads 4 Thought

United States · Est. 2006 · Mid-range

Threads 4 Thought is an American lifestyle and apparel brand founded by Eric Fleet in the United States in 2006, built on a mission to make thoughtful, sustainable clothing accessible. With a focus on environmental responsibility and ethical production, Threads 4 Thought designs everyday essentials that prioritize organic materials, low-impact dyes, and socially conscious manufacturing practices. From soft tees and cozy loungewear to versatile basics, each garment reflects the brand’s dedication to comfort, longevity, and mindful consumption. Threads 4 Thought partners with ethical factories around the world and supports initiatives that empower communities, reduce waste, and protect the planet. The brand’s commitment to sustainability goes beyond materials—it’s woven into every decision, from sourcing to packaging. Today, Threads 4 Thought is trusted by customers who seek wardrobe staples that align with their values, combining practicality with purpose and proving that fashion can be both comfortable and conscientious.

The Common Good Company featured image

The Common Good Company

Australia · Est. 2018 · Mid-range

The Common Good Company is an Australian lifestyle and personal care brand dedicated to creating products that are clean, sustainable, and effective. With a philosophy rooted in ethical sourcing, transparency, and environmental responsibility, the brand offers a range of home, body, and wellbeing essentials made with natural ingredients and mindful formulation. Each product reflects a commitment to reducing harm to people and the planet, combining thoughtful design with consciously chosen materials. The Common Good Company believes in a more responsible approach to everyday living—where quality meets care and every choice contributes to a healthier, more sustainable future. Designed for those who want personal care and home products that feel good and do good, the brand has become a trusted choice among conscious consumers seeking simplicity, integrity, and purpose in the products they bring into their homes.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.