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Reformation featured image
Reformation logo

Reformation

Reformation is a Los Angeles–based fashion brand founded by Yael Aflalo in 2009, rooted in the belief that style and sustainability can coexist without compromise. Known for its modern, feminine designs and commitment to environmental responsibility, Reformation creates clothing with a focus on eco-friendly materials, reduced waste, and thoughtful production practices. Each collection reflects a balance of trend-informed silhouettes, timeless appeal, and mindful design that speaks to contemporary wardrobes. Reformation places sustainability at the heart of its process—tracking water use, carbon emissions, and fabric impact while striving for transparency and continuous improvement. The brand’s designs feel effortless yet refined, resonating with those who value sustainability without sacrificing style. Today, Reformation has grown into a global leader in conscious fashion, inspiring individuals to dress with intention and make choices that feel good for both people and the planet.

sustainableethical
Brand Details
Clothing Brands
Ethical Clothing
Mid Range
Los Angeles, California, United States
2009
Y
Yael Aflalo
Worldwide
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Frequently asked questions

When was Reformation founded?
Reformation was founded in 2009.
What makes Reformation unique?
Reformation combines modern, feminine designs with genuine sustainability commitments, tracking environmental impact across water use, carbon emissions, and fabric choices. The brand has grown into a global leader in conscious fashion, offering effortless yet refined designs that allow customers to dress with intention while making choices that feel good for both people and the planet.
What products does Reformation offer?
Reformation creates clothing collections that feature modern, feminine designs with trend-informed silhouettes and timeless appeal, though specific product categories are not detailed in the brand information.
Is Reformation sustainable or ethical?
Yes, Reformation places sustainability at the heart of its process by tracking water use, carbon emissions, and fabric impact while striving for transparency and continuous improvement. The brand is rooted in the belief that style and sustainability can coexist without compromise.
What is the price range of Reformation?
Reformation operates in the mid range price segment.
What is Reformation known for?
Reformation is known for its modern, feminine designs combined with a strong commitment to environmental responsibility. The brand creates clothing using eco-friendly materials, reduced waste practices, and thoughtful production methods while maintaining trend-informed silhouettes and timeless appeal.
Where is Reformation based?
Reformation is based in Los Angeles, California, United States.
Who founded Reformation?
Reformation was founded by Yael Aflalo in 2009. The brand was established with a core belief that style and sustainability can coexist without compromise.
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