Rifò

Rifò is an Italian fashion brand founded by Niccolò Cipriani in Prato in 2017 that focuses on clothing made from recycled and regenerated fibres. The brand creates wardrobe staples such as tops, sweatshirts, trousers, outerwear, and basics using materials that are either recycled or reused to reduce environmental impact. Rifò’s designs are simple and timeless, with relaxed silhouettes and neutral colours that make the pieces easy to wear every day. The brand’s mission is to make sustainable clothing accessible, giving fabrics a second life and lowering waste in fashion production. Rifò appeals to people who care about responsible fashion and want clothes that feel comfortable, understated, and ethical. It is ideal for customers looking for practical everyday pieces with a clear sustainability focus, combining easy wear with a mindful approach to materials.