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FRÉ Skincare
Israel · Est. 2016 · Luxury
FRÉ Skincare was founded in 2014 in Tel Aviv by co-CEOs Michael Azoulay and Mickael Bensadoun. The idea came from watching a jogger on the beach fight sunscreen that ran, stung and simply gave up under sweat. That observation defined the brand. FRÉ positions itself as a clean suncare and well-aging specialist. It engineers 100% mineral SPF and antioxidant skincare for skin that is active, sweating and sun-exposed, rather than for skin sitting still indoors. Up to 90% of visible skin ageing is attributed to sun exposure. Treating sun protection as a well-aging product rather than a summer purchase is therefore a defensible strategy. The signature technology is the patented Argania Active Complex. It combines leaf extract, oil and stem cells from the desert argan tree, a species that survives extreme heat and drought. In-vitro research on the complex has been conducted with the Dead Sea-Arava Science Center. Hero products include PROTECT ME Moisturizing Mineral SPF in 30 and 50, and GLOW ME + Tinted Mineral SPF. The C ME Brightening Serum, RECOVER ME Restorative Night Cream and PURIFY ME Hydrating Facial Cleanser complete the routine. All products are vegan, cruelty-free, clinically and dermatologically tested, non-comedogenic and hypoallergenic, and are free from parabens, sulfates, gluten, mineral oil, propylene glycol, phthalates, formaldehyde and DEA. Formulas are reef safe and compliant with Hawaii's Reef Act 104. Packaging includes 50% post-consumer recycled plastic and sugarcane bioplastic, an argan tree is planted in Morocco for every set sold, and 1% of revenue supports environmental causes.
Bestow Beauty
New Zealand · Est. 2009 · Mid-range
Bestow Beauty is a New Zealand beauty and wellness brand founded by Janine Tait. She is a leading dermo-nutritionist and a qualified beauty therapist. She trained under Janice Sarre-Smith, who founded Janesce Skincare. The brand rests on one idea. Better skin starts within. Dermo-nutrition means food and supplements come first. Topical products support that work rather than replace it. Bestow calls this Slow Beauty. Its guiding line is that skin needs nourishment, not punishment. The beauty oils and powders are made in a specialist facility in the South Island of New Zealand. They use certified organic whole foods. The Bestow Beauty Oil, Beauty Plus Oil and Organic Herbal Teas are fully certified organic. More than 70% of the ingredients in Bestow Beauty Powder and Berry Beautiful are certified organic. Be Cleansed powder is 60% certified organic. Every ingredient in the range comes from plants or sea vegetables. The Beauty Plus Oil is vegan and vegetarian friendly. Best sellers include the Collagen Boost Powder and The Graces Hydrating Serum. Gut Love Powder, Beauty Plus Oil and Beauty from Beneath are also popular. Packaging uses only recyclable materials. Manufacturing follows sustainable practices. The company gives 10% of profits to helping women thrive. Named partners include Women's Refuge, the Cambodia Charitable Trust and Dress for Success. For New Zealand beauty, organic beauty, natural beauty or ethical beauty, Bestow stands apart. It is backed by thirty years of hands-on skin expertise and a real inside-out approach. Few brands treat food and skincare as one system this seriously.
Living Nature
New Zealand · Est. 1987 · Mid-range
Living Nature is a New Zealand skincare and makeup brand founded in 1987 by Suzanne Hall. She was looking for a fix for her own skin problems. New Zealand native plants gave her the answer. The company is still the country's original certified natural beauty brand. Everything is made at its own site in Kerikeri, in the Bay of Islands. The power comes from a supplier that runs on wind and hydro. The site even collects and filters its own rainwater. Certification matters here. Products are certified by BDIH in Germany and to the global COSMOS standard. Manufacturing is GMP certified. The brand carries the Buy New Zealand Made mark. Formulas are built on native plants. Those include Harakeke flax gel, Mānuka honey, Mānuka oil, Kūmarahou and Tōtarol. There are no parabens, no synthetic alcohols and no palm oil. Where palm derivatives are needed, they are RSPO certified. Scent comes only from natural plant essential oils. Many products are vegan friendly. The brand says clearly that some contain honey, beeswax or bee venom. Outer boxes are PEFC certified card, fully recyclable, printed with soy inks. Bottles moved from polypropylene to PET so kerbside recycling is easier. Top products include the Daily Protect Facial Lotion SPF 20 and the Balancing Night Gel. The Hydrating Glow Exfoliant, Active Brightening Serum and natural lipsticks are also popular. For New Zealand beauty, certified natural beauty, organic beauty or sustainable beauty, Living Nature has almost forty years behind it. Few natural brands can point to a record that long.
