Location

Los Angeles, California, United States

Founded

2018

Price

Luxury

Shipping

USA, Canada, Germany, France, UK

Catalogue

121 products

Size range

2 sizes

New arrivals

4 this month

Summer Fridays logo

Summer Fridays

About

Summer Fridays is an American skincare and hybrid makeup brand founded by Marianna Hewitt and Lauren Ireland. It is the rare influencer-founded company that built a real product business rather than a merchandising exercise. The brand's argument is that beauty routines have become over-stimulating, over-complicated and over-active, and its three pillars answer that directly: gently effective, everyday intuitive and community born. Formulas use what the brand calls perfected levels of active ingredients, enough to work without the downtime that stronger actives demand. The Jet Lag Mask remains the defining product, a hydrating mask-to-moisturiser. It carries the National Eczema Association Seal of Acceptance. That is an unusual credential in prestige beauty, and a meaningful one for reactive skin. A thirty-three-person study reported 100% seeing increased hydration at eight hours, with 97% finding skin softer and smoother. Cloud Dew Gel Cream, the Lip Butter Balm, ShadeDrops SPF 50 Mineral Milk Sunscreen and the Sunlit Vanilla Eau de Parfum complete the core range. All products are vegan and cruelty-free, and are free from parabens, sulfates and phthalates, with the Jet Lag Mask fragrance-free, gluten-free and non-comedogenic. Packaging uses aluminium, glass, sugarcane-based and post-consumer recycled plastics with FSC-certified paperboard cartons. The brand partners with Pact Collective on a take-back scheme, offering a $25 gift card for five or more returned empties. Prices run from $16 to $82. For anyone researching American beauty, vegan beauty, cruelty-free beauty or gentle everyday skincare, Summer Fridays is deservedly ubiquitous. The eczema seal on its hero product is a quiet mark of quality.

Brand Details
American Beauty
M
Marianna Hewitt
L
Lauren Ireland

Shop Summer Fridays

Picked by the brand. Checkout happens on Summer Fridays’s own site.

Frequently asked questions

Who founded Summer Fridays?
Summer Fridays was founded by Marianna Hewitt and Lauren Gores Ireland, former broadcast journalists who spent two years developing their debut mask formula.
What is Summer Fridays known for?
This beauty brand is known for its Jet Lag Mask and Lip Butter Balm, blending effective skincare with hybrid makeup products like Blush Butter.
Where is Summer Fridays based and made?
This beauty brand is headquartered in the Los Angeles area, manufacturing its skincare and hybrid makeup products in Salt Lake City, Utah.
Is Summer Fridays cruelty free and vegan?
Yes, this beauty brand is Leaping Bunny certified cruelty free and vegan, and does not sell its products in mainland China.
Is Summer Fridays good quality?
Yes, this beauty brand had the highest earned media value of any beauty brand in 2023, and secured a strategic investment from TSG Consumer.
When was Summer Fridays founded?
This beauty brand launched in March 2018 with the Jet Lag Mask, which sold out immediately after its debut release.

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