Location

Quezon City, Metro Manila, Philippines

Founded

2018

Price range

₱175 – ₱995

Shipping

Worldwide

Catalogue

66 products

New arrivals

10 this month

Sunnies Face Beauty Brand Logo

Sunnies Face

Independent brand — verified
About

Sunnies Face is a Filipino beauty brand that arrived with a fully formed design sensibility and changed what local cosmetics were expected to look like. Based in Metro Manila and part of the Sunnies Studios group, it built its reputation on colour-focused edits of everyday makeup essentials rather than sprawling ranges nobody needs. The brand describes itself as inspired by effortless beauty and modern design, and it shows. Fluffmatte lipsticks, Airblush, Lifebrow and the wider Fluffmatte range made the brand a household name across the Philippines, with design-forward packaging that became genuinely collectible in its own right. The philosophy, beauty that gets you, translates into products that are quick to apply and forgiving to wear, built for daily use in a hot, humid climate rather than for photography. All Sunnies Face products are proudly paraben-free and fragrance-free, which matters for anyone with reactive skin, and the brand is cruelty-free, stating that it has never tested on animals and only tests on itself, its friends and its family. Pricing sits firmly in the affordable tier, which is central to the proposition and has made the brand a first purchase for a generation of Filipino shoppers who found imported cosmetics prohibitively expensive. The result is a range designed to be used up and repurchased rather than saved. For shoppers seeking affordable, paraben-free and cruelty-free makeup essentials from a Filipino brand with genuine design credibility and formulas built for everyday wear in Southeast Asian conditions, Sunnies Face remains the benchmark local name.

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Picked by the brand. Checkout happens on Sunnies Face’s own site.

Brand Details

Contract manufactured
PETA Beauty Without Bunnies
Reusable
Recycled materials
Last reviewed
Oct 2026
Independent brand
Verified
G
Georgina Wilson
M
Martine Ho
J
Jess Wilson
B
Bea Soriano-Dee

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Frequently asked questions

Who founded Sunnies Face?
Sunnies Face was founded by a team including Georgina Wilson and Martine Ho, part of the Philippine lifestyle group Sunnies Studios.
When was Sunnies Face founded?
Sunnies Face launched in August 2018 in the Philippines, after its founders spent months mixing lip colors that actually suited local skin tones.
Is Sunnies Face good quality?
Sunnies Face gained recognition for its Fluffmatte lipstick, which won an Allure Best of Beauty award and built a loyal, almost cult like following.
Is Sunnies Face cruelty free and vegan?
Sunnies Face markets its products as cruelty free and paraben free, though the brand has not made a blanket vegan certification claim.
Where is Sunnies Face based?
Sunnies Face is headquartered in Quezon City, Philippines, with products manufactured across partner factories in Asia and Europe rather than one country.
What is Sunnies Face known for?
Sunnies Face is best known for its Fluffmatte matte lipstick, the Philippines' best selling lipstick, alongside Airblush and Lip Dip products.

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