Location

Pretoria, Gauteng, South Africa

Founded

2014

Price range

R75 – R440

Shipping

Worldwide

Catalogue

37 products

New arrivals

2 this month

Swiitch Beauty Brand Logo

Swiitch Beauty

Independent brand — verified
About

swiitchbeauty is a South African beauty brand founded in 2014 by Rabia Ghoor and based in Pretoria, Gauteng. The brand sits firmly within affordable beauty, with a focus on products that feel current, practical, and easy to use as part of regular routines. Cruelty-free beauty is one of the brand’s key values, helping swiitchbeauty appeal to shoppers who want accessible products without overlooking animal welfare. That combination matters because conscious beauty is often associated with higher prices, while swiitchbeauty keeps its positioning firmly within the affordable category. Its everyday beauty focus also makes the brand broadly approachable. The products are not framed as tools only for professionals or enthusiasts; they are intended for customers who want beauty to feel straightforward, wearable, and adaptable to real life. The Pretoria base gives swiitchbeauty a strong connection to contemporary South African beauty culture, where local brands increasingly compete with international names on design, relevance, and customer understanding. Overall, swiitchbeauty is an affordable South African beauty brand that brings together cruelty-free values, practical product design, accessible pricing, and everyday usability. It works particularly well for shoppers who want modern beauty without unnecessary complexity or luxury-level spending.

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Brand Details

Contract manufactured

South Korea (skincare line)

Last reviewed
Oct 2026
Independent brand
Verified
R
Rabia Ghoor

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Frequently asked questions

What does swiitchbeauty sell?
swiitchbeauty sells makeup and skincare designed for quick, everyday routines. Its range includes skin tint, blush, contour, face mist, serums and cleanser.
Who founded swiitchbeauty?
Rabia Ghoor founded swiitchbeauty in 2014. She says she began the business at 14, initially selling two products through an Instagram page.
Does swiitchbeauty sell foundation or skin tint?
Yes. Its #TheBareMinimum blurring skin tint gives shoppers a lighter complexion option, while #CloudBased is a blurring powder.
What is swiitchbeauty BubbleBlush?
#BubbleBlush is the brand’s cream blush range. The store offers a dewy blush stick and a blush set for different cheek looks.
Does swiitchbeauty make skincare?
Yes. Its skincare includes #Swash gentle gel cleanser, face mists and serums, alongside its makeup products.
How much does swiitchbeauty cost?
The official store lists #TheBareMinimum skin tint at R440 and a #BubbleBlush stick at R210. Prices depend on the product.
Where does swiitchbeauty ship?
Its current shipping policy says it delivers within South Africa. Shipping costs are calculated at checkout, and the estimated delivery time is five to ten working days.

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