Unicorn Snot

Unicorn Snot is an American beauty brand devoted entirely to glitter, and it approaches the category with more seriousness than the name suggests. Operating from a studio in Brooklyn, New York, it makes body and face glitter gels, loose glitter and hair glitter designed for festivals, performance, parties and anyone who simply wants to sparkle on a Tuesday. The brand's tagline captures the tone precisely: makeup for anyone that has got a little magic inside, and an invitation to be a little less serious and a lot more sparkly. Products are cosmetic-grade, formulated to be safe for face and body and specifically designed to be non-irritating, which matters in a category where cheap craft glitter frequently is not. Since summer 2019 the brand has been transitioning to BIO glitter, made from one hundred percent renewable plant starches rather than PET plastic, which breaks down and degrades considerably faster than conventional glitter. Unicorn Snot is notably honest about the limits of this, stating openly that none of the available bioglitters are completely biodegradable, a caveat almost nobody else in the glitter market bothers to publish. Its products are described as cruelty-free. Pricing sits firmly in the affordable tier, which suits a product category built around impulse and celebration rather than routine, and the gels apply without the mess loose glitter usually creates. For shoppers searching for affordable, cruelty-free, plant-based and biodegradable glitter from an independent American brand that is candid about its environmental claims, Unicorn Snot is the obvious choice.