Location

Singapore

Founded

2016

Price range

RM59 – RM89

Shipping

Worldwide

Catalogue

25 products

New arrivals

5 this month

Velvet Vanity Beauty Brand Logo

Velvet Vanity

Independent brand — verified
About

Velvet Vanity is a Singapore makeup brand founded in 2016 by Adlina Nadirah. The brand is built around accessible, easy-to-wear cosmetics, making it a natural fit for shoppers who want modern makeup without the pricing or complexity that often comes with premium beauty labels. Its vegan and cruelty-free positioning gives Velvet Vanity a clear point of difference within affordable beauty. Customers can explore everyday makeup while still choosing products aligned with animal-friendly values. The brand is also associated with paraben-free beauty, which adds another consideration for shoppers who pay attention to ingredient choices even when buying at a more accessible price point. Everyday beauty is where Velvet Vanity feels most at home. Its appeal is not limited to dramatic looks or professional artistry; the brand works for regular routines, casual wear, and customers building a practical makeup collection. That makes it especially relevant for younger shoppers or anyone who wants cosmetics that feel current without being intimidating. Its Singapore roots also give the brand a distinct Southeast Asian identity, helping it stand apart from larger international makeup companies. Velvet Vanity brings together affordable beauty, vegan formulas, cruelty-free values, paraben-free positioning, and everyday usability in a way that feels approachable rather than overly polished. It is a practical makeup brand for customers who want conscious choices without moving into luxury pricing.

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Picked by the brand. Checkout happens on Velvet Vanity’s own site.

Brand Details

Contract manufactured

Malaysia (indicated)

Last reviewed
Oct 2026
Independent brand
Verified
A
Adlina Nadirah

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Frequently asked questions

What kind of makeup does Velvet Vanity sell?
Velvet Vanity sells lip, cheek, eye and brow makeup. Its current range includes lip oil, lipstick, lip liner, blush, mascara and brow products.
Who founded Velvet Vanity?
Adlina Nadirah created Velvet Vanity, which launched in 2016. She started it with the idea of making makeup easy to wear in everyday life.
Is Velvet Vanity a vegan makeup brand?
Velvet Vanity says its products are made without animal-derived ingredients and are not tested on animals. Individual product pages list ingredients for shoppers who want to check a specific formula.
What are Velvet Vanity’s popular lip products?
Its lip range includes Peptide Glo Lip Oil, Peptide Hydra-Matte Lipstick, Peptide Glo Lip Glaze and Soft Blur Lip Liner.
How much does Velvet Vanity makeup cost?
The official store lists Peptide Glo Lip Oil at RM65 and Peptide Glo Lip Glaze at RM75. Prices depend on the product and any active promotion.
Does Velvet Vanity ship to Singapore?
Yes. Velvet Vanity lists Singapore among its international delivery destinations and estimates shipping there at three to seven working days after processing.
How much is Velvet Vanity shipping?
The brand offers free shipping on domestic orders above RM120. International shipping costs are determined separately at checkout.

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