Amrich

Amrich is an Indian designer, handmade luxury clothing label for women, founded in New Delhi in 2011 by Richard Pandav and Amit Vijaya. The textile and clothing label is a labour of love for the two designers, both graduates of the National Institute of Design in Ahmedabad, who draw on their long engagement with Indian handlooms and craft traditions. It was conceived as a statement on the luxury of the handmade and the richness of Indian artisanship. The label offers chic separates, including shirts, tops, tunics, dresses, trousers, jackets, coats and overlays, with pieces such as the Alina Dress, the Diana Dress, the Charli Shirt, the Alize Tunic, the Juna Trousers, the Aviva Jacket and the Mehri Coat. Everything is made in India. Amrich's signature techniques are shibori and other resist dyeing, hand block printing and hand-weaving, using hand-crafted natural textiles. It focuses on smaller-batch production, treating each piece as a work of art. Its collections often begin with an artistic idea; the AW 2021/22 Colour Play collection was inspired by the light paintings of artist Stephen Knapp. It has its own store in Sujan Singh Park, New Delhi.