Location

New York City, New York, United States

Founded

2015

Price

Affordable

Shipping

USA

Catalogue

13 products

APTO Skincare logo

APTO Skincare

About

Apto Skincare is an affordable American brand that invents, manufactures and ships every formula from its own family-owned facility in New Jersey. Products are developed in-house by an esthetician and a chemist. That vertical integration is why a full routine here costs less than a single serum elsewhere. The philosophy is clean, simple and effective skincare that delivers results without a lot of effort. The range is organised into the Core Four, the Extra-Glow Trio and the On-The-Go Sidekicks. Every product is multi-tasking by design, which suits people who will not maintain a ten-step routine and should not be sold one. What genuinely distinguishes Apto is its certification stack, which is stronger than almost anything else in the price bracket. The brand is certified women-owned and led by the Women's Business Enterprise National Council, certified vegan by Vegan Action, and certified cruelty-free under the Leaping Bunny programme. Three named third-party certifiers on a range where most items cost under $16 is rare enough to be worth stating plainly. Hero products include the Turmeric Mask with azelaic acid and the Orange Blossom Cleanser with grapeseed oil. The Coconut Water Toner with lactic acid, the Pomegranate Moisturizer with squalane and the Turmeric Oil with rosemary complete the line. Packaging has moved from virgin plastic to aluminium bottles and post-consumer recycled resin tubes. Prices run from $5 to $16. For anyone researching American beauty, affordable beauty, vegan beauty, cruelty-free beauty or certified women-owned brands, Apto offers verified credentials at genuinely accessible prices. Three named certifiers under $16 is close to unheard of.

Brand Details
American Beauty
M
Marta Cros

Frequently asked questions

Is Apto Skincare good quality?
Yes, this skincare brand vertically integrated its own US factory to cut costs, and is stocked at Walmart, Ipsy, and Urban Outfitters.
When was Apto Skincare founded?
This skincare brand launched around 2016 as The Ritualist, before rebranding to Apto after a trademark dispute pushed founder Marta Cros to pivot.
Where is Apto Skincare based and made?
This skincare brand is headquartered in New York, manufacturing products at its own vertically integrated US factory to keep prices under 25 dollars.
What is Apto Skincare known for?
This skincare brand is known for democratizing clean beauty, pricing cleansers, moisturizers, and masks at 25 dollars or under across its range.
Who founded Apto Skincare?
Apto Skincare was founded by Marta Cros, a former professional tennis player and LVMH executive who launched an at home skincare service while pregnant.
Is Apto Skincare cruelty free and vegan?
Yes, Apto Skincare states its products are always vegan and always cruelty free, part of its toxin free, affordable clean beauty positioning.

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