Location

New Delhi, Delhi, India

Founded

2017

Price range

₹99 – ₹1,850

Shipping

India

Catalogue

99 products

Size range

1–500

Blend It Raw Apothecary Beauty Brand Logo

Blend It Raw Apothecary

Independent brand — verified
About

Blend It Raw Apothecary is an Indian beauty business built on a premise that runs directly counter to the rest of the industry: that you should be able to make your own products. Founded in 2017 in New Delhi by Aarushi Singhal, it set out with the goal of becoming India's leading zero-waste store, and it supplies raw ingredients rather than finished formulations. The catalogue is the apothecary itself. Cold-pressed and unrefined carrier oils, shade-dried herbs, butters, clays, actives and essential oils are sold individually and in bulk, alongside a growing library of educational content teaching customers how to combine them. The brand's own framing is disarmingly practical: DIY skincare is fun and rewarding, like cooking a meal. That community-led, teaching-first approach has built a following among people who want to understand what they are putting on their skin rather than trust a label. Ingredients are pure and raw, with the brand emphasising minimal processing throughout. Sourcing is genuinely ethical: Blend It Raw partners directly with farmers to source high-quality ingredients, and states that its ingredients come exclusively from within India, which supports domestic growers and dramatically shortens the supply chain. The business holds GMP and ISO certifications. Everything is made in India. Priced in the affordable tier, particularly through bulk buying, it offers exceptional value for anyone formulating at home. For shoppers seeking natural, ethically sourced and locally made ingredients from a women-owned Indian business with a genuine zero-waste mission, it is unmatched.

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Brand Details

Handmade
India
GMP
ISO
Recyclable
Reusable
Refillable
Last reviewed
Oct 2026
Independent brand
Verified
A
Aarushi Singhal

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Frequently asked questions

Who founded Blend It Raw Apothecary?
Blend It Raw Apothecary was founded by Aarushi Singhal, who started India's first DIY skincare blog in college before turning raw recipes into a real business.
When was Blend It Raw Apothecary founded?
Blend It Raw Apothecary launched in 2017 in Delhi, beginning as a DIY Ayurvedic hair mask kit that sold over 100 boxes in its first month.
Is Blend It Raw Apothecary good quality?
Blend It Raw is valued for genuinely raw, single ingredient products, with customers reporting years of loyal use since discovering it near launch.
Is Blend It Raw Apothecary cruelty free and vegan?
Blend It Raw Apothecary is cruelty free and vegan friendly, selling unrefined oils, powders and hydrosols with no animal testing anywhere in its supply chain.
Where is Blend It Raw Apothecary based?
Blend It Raw Apothecary is based in Pitampura, Delhi, sourcing every ingredient from within India and partnering directly with small local farmers.
What is Blend It Raw Apothecary known for?
Blend It Raw is best known for letting customers DIY their own skincare using raw oils, clays and butters instead of pre mixed formulas.

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