Location

Kolkata, West Bengal, India

Founded

2020

Price range

β‚Ή475 – β‚Ή1,250

Shipping

Worldwide

Catalogue

98 products

Size range

20–700

The Earth Collective Beauty Brand Logo

The Earth Collective

Independent brand β€” verified
About

The Earth Collective is an Indian hair care brand founded on the conviction that hair deserves the same clinical attention the industry gives skin. Founded in 2020 in Kolkata by Shaily Kataruka, and mentored by a father-in-law with more than fifty years in cosmetic manufacturing, it combines a genuinely new perspective with deep production experience. The brand's stated ambition is to revolutionise hair care through a scientific lens, and it describes what it offers as both hair care and hair cure. The range is unusually well segmented, with products developed for specific circumstances rather than generic hair types: chlorine exposure for swimmers, sweat for athletes, and dedicated formulations for new mothers dealing with postpartum shedding. Consultation is built into the buying process rather than left to chance. Formulations blend scientific expertise with the goodness of natural ingredients, using certified natural ingredients imported from established global sources, and manufacturing takes place at the family's own ISO-certified facility in Kolkata. Products are sulphate-free and paraben-free, made without mineral oils or other harmful chemicals. The range is vegetarian rather than vegan, which the brand states clearly rather than blurring, and it is cruelty-free with no animal testing. Refill packs are available across parts of the range. The brand describes itself as inspired not only by Ayurvedic texts but by a range of ancient traditions, treating that heritage as one influence among several rather than the whole story. Priced in the affordable tier and made in India, it is a strong choice for natural, paraben-free, sulfate-free, cruelty-free hair care from a women-owned business.

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Brand Details

In-house
India
GMP
ISO 9001
Reusable
Refillable
Yes β€” select products
Last reviewed
Oct 2026
Independent brand
Verified
S
Shaily Kataruka

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Frequently asked questions

Who founded The Earth Collective?
The Earth Collective was founded by Shaily Kataruka, a NIFT design graduate who joined her husband's family cosmetics business and specialized entirely in hair care.
When was The Earth Collective founded?
The Earth Collective launched in March 2020 in Kolkata, a week before the pandemic lockdown, built on decades of family manufacturing experience.
Is The Earth Collective good quality?
The Earth Collective positions itself as a hair only specialist, with customers reporting reduced hair fall and smoother texture within a couple weeks of use.
Is The Earth Collective cruelty free and vegan?
The Earth Collective is cruelty free, though not fully vegan since some formulas include honey or keratin, with vegan labeled alternatives also available.
Where is The Earth Collective based?
The Earth Collective is based in Kolkata, manufactured in house by its parent company Loren Beautifiers at a large dedicated facility.
What is The Earth Collective known for?
The Earth Collective is best known for calling itself The Hair Specialist, offering scalp tonics, hair masks and cleansers built around specific hair concerns.

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