Location

New York City, New York, United States

Founded

2019

Price

Luxury

Shipping

USA, Canada

Catalogue

47 products

Size range

5 sizes

New arrivals

4 this month

Bloomeffects logo

Bloomeffects

About

Bloomeffects is a Dutch-American skincare brand founded in 2019 by Kim van Haaster. Its origin is unusual and completely genuine. Her husband Hein is a fourth-generation tulip farmer, and the family farm, H.M. van Haaster, has been running in the Netherlands since 1905. The brand upcycles tulips from that farm into skincare, which is why it calls itself a field-to-formula brand. Tulip bulb stem cells are rich in amino acids, vitamins and antioxidants, and the brand built its proprietary Dutch Tulip Complex around them. Two Dutch government research grants backed the work. Products are formulated and manufactured in the United States, with tulips from the Netherlands. Certification here is stronger than most. All products are Leaping Bunny certified cruelty free. Palm-derived ingredients come from RSPO certified sources. Mica is sourced through the Responsible Mica Initiative, so no child labour is involved. Cartons are FSC certified, made from recycled material and printed with soy ink. The brand is a Pact Collective member, so empties can be returned. Packaging prioritises 50% post-consumer recycled content, with glass, sugarcane-based tubes and PICEA wood tubes. Almost all products are vegan, and the brand names its four exceptions clearly. Skincare is fragrance free, apart from the lip oils. Best sellers include the Royal Tulip Hydrating Bi-Phase Tonic, Tulipscreen Dew Serum, Royal Tulip Moisturizing Nectar and the Black Tulip Regenerative Brightening Serum. For European beauty, sustainable beauty, cruelty-free beauty or upcycled skincare, Bloomeffects is a lovely find. The farm is real. So is the science behind the tulip complex.

Brand Details
American Beauty
K
Kim van Haaster

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Frequently asked questions

Who founded Bloom Effects?
Bloom Effects was founded by Kim van Haaster, a beauty marketing executive who married a fourth generation Dutch tulip farmer and turned tulips into skincare.
Where is Bloom Effects based and made?
This skincare brand is headquartered in New York City, sourcing its signature tulips from the founder's family farm in the Netherlands.
Is Bloom Effects cruelty free and vegan?
Yes, this skincare brand is Leaping Bunny certified cruelty free, and almost all of its tulip powered formulas are vegan.
Is Bloom Effects good quality?
Yes, this skincare brand is Leaping Bunny certified and entered Ulta Beauty in 2026, backed by two Dutch government grants for tulip research.
When was Bloom Effects founded?
This skincare brand launched on October 3, 2019, calling itself the first skincare line powered by tulips grown on the founder's family farm.
What is Bloom Effects known for?
This skincare brand is known for its proprietary Dutch Tulip Complex, used in products like its Royal Tulip Hydrating Tonic and Tulipscreen Dew Serum.

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