Datura

Datura is a minimalist luxury designer clothing label for women, founded in New York in 2013 by Stefania Borras. Borras grew up on the island of Mallorca surrounded by Mediterranean nature and worked at Burberry and Marithé + François Girbaud before starting her self-titled, award-winning label in Barcelona. Named after the moon flower, Datura is a curated line of timeless design and effortless femininity for independent women, exploring the symbiosis between the natural world and urban life. The collection includes silk and linen slip dresses, jumpsuits, wrap tops, trousers, skirts, shirts and wool and alpaca coats, with details like adjustable straps and removable tie belts so pieces can be worn multiple ways. Pieces are handmade in New York and Spain. Instead of traditional collections, Borras introduces new capsules every few months alongside core items, all produced in small batches to cut waste and leftover materials. The label uses natural, luxurious fabrics such as silk, linen, cotton, wool and alpaca, and sells only through its own website to build a direct bond with its customers. Datura has been featured by W Magazine, Vogue España, Who What Wear and El País S Moda.