Location

Mumbai, Maharashtra, India

Founded

2020

Price range

₹850 – ₹3,500

Shipping

India, USA, Canada, UK, Australia, UAE, Singapore, Japan, Germany, France, Netherlands, Sweden + 20 more

Catalogue

20 products

Size range

10–100

New arrivals

2 this month

d’you Beauty Brand Logo

d’you

Independent brand — verified
About

d'you is an Indian skincare brand with an unusually clear operating principle: if we cannot explain it, we do not deserve to sell it. Founded by Shamika Haldipurkar, who began developing the brand in 2018 and launched its first product, the hustle serum, in 2020, it has built a following on radical clarity about what is inside each formula and why. The brand simplifies the relationship between science and skincare without dumbing it down. It publishes ingredient percentages, explains mechanisms of action and refuses what it calls gatekeeping the science, which has made it a reference point for people who read INCI lists before they read marketing copy. Products cover serums, moisturisers and treatments, with a deliberately small catalogue where each launch is developed over an extended period rather than rushed to market. Every d'you product is one hundred percent vegan and cruelty-free. Formulations are free from alcohol and known allergens, and products are safe for use during pregnancy and lactation, which the brand states plainly rather than leaving customers to guess. Manufacturing takes place in South Korea, at a facility in Incheon, with the brand imported and marketed from Maharashtra, and d'you is transparent about this rather than implying domestic production. It has also declined outside investment in favour of creative control. Priced in the luxury tier and deliberately minimalist, d'you is a strong choice for anyone seeking vegan, cruelty-free skincare with genuine formulation transparency and no marketing fluff.

Shop d’you

Picked by the brand. Checkout happens on d’you’s own site.

Brand Details

Contract manufactured
South Korea
Refillable
Last reviewed
Oct 2026
Independent brand
Verified
S
Shamika Haldipurkar

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

Who founded D'you?
D'you was founded by Shamika Haldipurkar, a lawyer who flew to Seoul alone to find a lab willing to formulate the science backed serums she wanted.
When was D'you founded?
D'you was founded in 2020 near Mumbai, after Shamika spent two months researching before building her first product with Korean formulation partners.
Is D'you good quality?
D'you has built a cult following in India for high performing, minimalist skincare, with its moisturizer and serum praised for visible, fast results.
Is D'you cruelty free and vegan?
D'you states its products are vegan, cruelty free, fragrance free and pregnancy safe, with detailed ingredient information listed on every product page.
Where is D'you made?
D'you is headquartered near Mumbai, India, but its skincare is formulated and manufactured in South Korea through dedicated research partnerships.
What is D'you known for?
D'you is best known for its Hustle Serum and In My Defence moisturizer, both praised for barrier repair and ingredient transparent, no nonsense formulas.

Ready to shop?

Visit d’you

You May Also Like

Discover more brands you might be interested in

Dr. Dabour featured image

Dr. Dabour

Israel · Est. 2010 · Mid-range

Dr. Dabour is an Israeli beauty brand founded in 2010 by Ziad Dabour and rooted in the Galilee region. Its profile is built around natural, plant-based skincare, local production, heritage, and a strong connection to where its products originate. That sense of place is central to the brand’s character. Rather than presenting natural beauty as a generic global concept, Dr. Dabour combines botanical formulation with locally made production, giving the range a distinctly regional identity. The brand is also vegan, making it relevant for shoppers looking for plant-focused beauty without animal-derived ingredients. Eco-friendly and sustainable beauty principles add a broader environmental dimension, complementing the natural formulation story. Heritage is another important part of Dr. Dabour’s positioning. It gives the brand more depth than a newer clean-beauty label built primarily around contemporary trends. Its products feel connected to a longer tradition of botanical and locally rooted care. Although its listed price range sits around mid-range, the brand carries a luxury beauty positioning through its ingredients, presentation, and emphasis on heritage. For customers looking for natural beauty with a strong regional identity, Dr. Dabour combines vegan skincare, plant-based ingredients, sustainability, local production, and heritage in an Israeli beauty brand designed for regular use as well as a more elevated self-care experience.

Olea Essence featured image

Olea Essence

Israel · Luxury

Olea Essence is an Israeli skincare brand from the Sea of Galilee region, founded by Avner Talmon. Its identity is closely tied to natural beauty, with plant-based ingredients and a formulation philosophy that feels more botanical than clinical. The brand sits within luxury beauty, but its appeal is not simply premium packaging or exclusivity. Olea Essence is better understood as a naturally focused skincare brand for people who want everyday products built around a more ingredient-conscious approach. Its cruelty-free positioning adds an animal-friendly dimension, while paraben-free and sulfate-free formulas make the range particularly relevant to shoppers who actively avoid those ingredients. Sustainability is another part of the brand’s profile, complementing its natural and plant-based positioning rather than feeling like an unrelated add-on. That combination gives Olea Essence a coherent identity: botanical skincare, conscious formulation, and products intended to be used consistently rather than saved for occasional treatments. Its regional roots also give the beauty brand a clear sense of place, distinguishing it from globally standardized skincare labels. For shoppers exploring luxury natural beauty, Olea Essence offers a combination of plant-based skincare, cruelty-free practices, paraben-free and sulfate-free formulations, sustainability, and everyday usability, all connected to its origins in Israel’s Sea of Galilee region.

Minus 417 featured image

Minus 417

Israel · Mid-range

MINUS 417 is an Israeli beauty brand founded by Moty Fridman. The brand sits in the luxury skincare space, with natural ingredients and cruelty-free practices forming key parts of its identity. Its clean beauty positioning is supported by paraben-free and sulfate-free formulations, giving shoppers a clearer sense of the brand’s ingredient standards. For customers who actively avoid certain commonly used ingredients, this makes MINUS 417 easier to place within a more conscious skincare routine. Natural beauty is another important part of the brand’s profile. Rather than focusing exclusively on clinical or laboratory-driven language, MINUS 417 maintains a connection to ingredient-led skincare while still presenting the products in a premium way. Despite the luxury positioning, the products are designed for everyday beauty, helping the brand remain relevant to customers who want consistent skincare rather than occasional indulgence. Its listed price range sits closer to mid-range, creating an interesting balance between an elevated brand image and a more accessible price point. MINUS 417 is therefore best suited to shoppers who want natural skincare with a premium feel and clearly defined formulation standards. The brand combines clean beauty, natural ingredients, cruelty-free practices, paraben-free and sulfate-free positioning, and everyday usability without requiring customers to move fully into the highest luxury tier.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.