Newbie

Santicler is a Los Angeles–based fashion brand founded by Monica Magdas Miller in 2018 that creates contemporary clothing inspired by effortless style and everyday living. The brand focuses on versatile pieces such as dresses, tops, bottoms, and coordinated sets that feel relaxed yet modern. Santicler’s designs often use soft fabrics and easy silhouettes that are comfortable for daily wear and casual outings. The clothing is made to feel natural and wearable, avoiding heavy trends and instead favouring pieces that can be worn repeatedly. Santicler appeals to people who enjoy simple, practical fashion that fits comfortably into everyday life, whether for work, errands, or relaxed moments with friends. The brand is ideal for customers who want clothes that feel approachable, easy to style, and comfortable without sacrificing a sense of modern design.

Lovjoi is a Germany-based fashion brand founded by Verena Paul, focused on sustainable and ethically made women’s clothing. The brand creates dresses, tops, skirts, trousers, and casual essentials using eco-friendly materials and responsible production practices. Lovjoi’s designs are clean, modern, and wearable, with an emphasis on comfort and timeless style rather than fast trends. The silhouettes are simple and flattering, making the clothing suitable for everyday wear, work, and relaxed occasions. Beyond design, Lovjoi places strong importance on transparency, environmental responsibility, and fair working conditions. Lovjoi appeals to people who want fashion that aligns with their values without sacrificing style. It’s ideal for customers looking for sustainable clothing that feels modern, comfortable, and thoughtfully made.

Osei-Duro is a Ghana-and-United States–based fashion and lifestyle brand founded by Maryanne Mathias and Molly Keogh in 2011 that focuses on hand-crafted clothing and accessories rooted in traditional craft and modern wearability. The brand creates wardrobe staples such as tops, dresses, trousers, and simple artisan pieces that often feature handwoven fabrics, natural dyes, and traditional techniques. Each garment reflects a connection to craft and local production, blending cultural heritage with wearable everyday design. Instead of mass-produced fashion, Osei-Duro prioritises mindful creation and meaningful collaboration with artisans, resulting in pieces that feel grounded and expressive. The clothing feels natural, comfortable, and easy to wear in daily life, casual settings, and moments where texture and character are valued. Osei-Duro appeals to people who enjoy fashion with story — clothing that feels thoughtful, maker-driven, and connected to craft traditions. It’s ideal for customers who value authenticity, natural materials, and pieces that feel crafted rather than mass-made.