Location

Ritoma, China

Founded

2007

Price range

$70 – $2,230

Shipping

USA, Canada, UK, EU, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE, Switzerland +

Catalogue

179 products

Size range

S–XL

New arrivals

110 this month

Norlha

Independent brand — verified
About

Norlha is a sustainable luxury clothing and textile label, founded in 2007 by Kim Yeshi and her daughter Dechen Yeshi in Ritoma, a nomadic village 3,200 metres up on the Tibetan Plateau. Kim, an anthropologist who spent decades researching textiles in Asia, formulated the concept, while Dechen, who first travelled to the plateau in 2005 to research the region, established the Norlha Atelier. The name means "wealth of the gods". Norlha makes scarves and shawls such as the Pilgrimage Scarf, felt vests, shawl coats, Tibetan shirts, knitwear, children's clothing, blankets and bed covers. Every piece is made by hand at its atelier on the plateau, where around 100 artisans, mostly local nomads and 65% women, spin, weave and felt. The brand works mainly with yak khullu, the soft down yaks grow for winter, which is cashmere-soft and warmer than sheep's wool, sometimes blended with silk. It uses flying shuttle looms, low-impact processes and natural, undyed colours. Norlha is a certified B Corp. It has worked with Hermès, is stocked by Dover Street Market and has been featured by Vogue, The World of Interiors and WSJ, with stores in Ritoma, Lhasa and Beijing.

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Brand Details

China
Yak Wool
Yak Khullu
Silk
Last reviewed
Oct 2026
Independent brand
Verified
K
Kim Yeshi
D
Dechen Yeshi

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Frequently asked questions

What kind of clothing does Norlha make?
Norlha is a Tibetan Plateau label known for slow, ethical luxury clothing and textiles handwoven from yak wool by nomads turned artisans. Its pieces blend traditional craft with contemporary, intentional design.
What products does Norlha sell?
Norlha sells scarves and shawls such as the Pilgrimage Scarf, ready-to-wear like felt vests, shawl coats and Tibetan shirts, and knitwear such as balaclavas and neck pieces. It also makes children's clothing, homewares like blankets and bed covers, and yak toys.
How much does Norlha cost?
Norlha is a luxury brand, with products priced from about $70 to $2,230 USD. Knit accessories start at around $80, while ready-to-wear coats reach the top of the range.
Where is Norlha located?
Norlha is based in Ritoma, a nomadic village in Amdo on the Tibetan Plateau in China, where it runs its atelier.
Who founded Norlha?
Norlha was founded in 2007 by Kim Yeshi and her daughter Dechen Yeshi. Kim formulated the concept behind the brand, while Dechen established the Norlha Atelier on the plateau.
Who owns Norlha?
Norlha is an independent, family-run brand led by co-founder and CEO Dechen Yeshi, with co-founder Kim Yeshi as board chair.
Where is Norlha made?
Norlha makes its pieces by hand at its atelier on the Tibetan Plateau, employing local nomads as artisans. It works mainly with yak khullu, yak wool and silk.

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