Location

South Korea

Founded

2016

Price range

₩200,000 – ₩500,000

Shipping

Worldwide

OSOI Footwear Brand Logo

OSOI

Independent brand — verified
About

OSOI is a Seoul-based accessories brand founded in 2016 by Heejin Kang, who is also listed as the company’s CEO. It is best known for bags with distinctive shapes, but its range extends to shoes and accessories. On the official site, shoppers can browse tote, shoulder and crossbody bags alongside flats, loafers, heels, boots, sandals and sneakers. The brand describes its aim as creating designs with lasting appeal while introducing new materials, colours and details each season. That gives OSOI a recognisable design language without tying every collection to one silhouette. Someone looking specifically for OSOI shoes should use the footwear categories, since bags occupy much of the broader brand selection. OSOI sells through its international website and provides separate store and stockist directories for finding it in person or through other retailers. Its English-language shop offers shipping to many destinations, with regional exceptions; orders for Japan and South Korea use other channels. Check the destination and product details before ordering, particularly for footwear sizing. The company’s listed address is in Seoul’s Yongsan district.

Brand Details

Handmade
China
Last reviewed
Sep 2026
Independent brand
Verified
H
Heejin Kang

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Frequently asked questions

1. Who founded OSOI, and when was it launched?
OSOI is reported to have been launched in South Korea in 2016 by Heejin Kang. The company’s official website identifies Kang as its current CEO, although it does not publish a detailed founding timeline.
2. Is OSOI primarily a handbag or footwear brand?
OSOI presents itself as a bag-and-shoe brand. Its footwear collection includes flats, loafers, pumps, heels, boots, sandals, slippers and sneakers alongside its better-known shoulder, crossbody and tote bags.
3. What defines OSOI’s design identity?
OSOI seeks to create timeless products that are not overly dependent on short-lived trends. New materials, colours, hardware and distinctive structural details give each seasonal collection a recognizable contemporary identity.
4. What materials are used in OSOI shoes?
Materials differ between designs. Selected Mary Janes use cow-leather uppers, while other styles incorporate suede, denim, washed leather or decorative components. Customers should consult the individual product description before purchasing.
5. Are OSOI shoes immediately available after ordering?
Not always. Certain shoes are produced after purchase, with product pages indicating approximately 10–14 business days for production. Pre-order dates and availability should therefore be checked on the selected style.
6. Does OSOI ship internationally and provide after-sales support?
Yes. The international website offers worldwide UPS shipping to supported destinations. Customs charges remain the customer’s responsibility, while repair and after-sales enquiries can be submitted through OSOI’s website chat or customer-service email.

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