The Indian Ethnic Co. Clothing Brand Featured Image
Clothing Brands

Location

Mumbai, Maharashtra, India

Founded

2016

Price range

₹1,980 – ₹12,990

Shipping

Worldwide

Catalogue

500 products

Size range

XS–6XL

New arrivals

122 this month

The Indian Ethnic Co. Clothing Brand Logo

The Indian Ethnic Co.

Independent brand — verified
About

The Indian Ethnic Co. is an India-based women’s ethnic wear brand founded by Hetal Desai and Lekhinee Desai in 2016. The brand focuses on modern Indian clothing designed for daily wear and festive occasions. The Indian Ethnic Co. creates kurtas, kurta sets, dresses, and fusion wear that blend traditional Indian elements with contemporary cuts. The designs are simple, elegant, and easy to wear, making them suitable for work, family gatherings, and festivals. The brand uses comfortable fabrics and soft colours, keeping outfits light rather than heavy. The Indian Ethnic Co. is popular with women who want ethnic clothing that feels modern, practical, and wearable for everyday life.

Tags
#everyday

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Brand Details

Cotton
Slub Cotton
Mul Cotton
Mangalgiri Cotton
Last reviewed
Sep 2026
Independent brand
Verified
H
Hetal Desai
L
Lekhinee Desai

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Frequently asked questions

Who founded The Indian Ethnic Co.?
The Indian Ethnic Co. was founded by Hetal Desai and Lekhinee Desai in 2016. The brand was created to offer modern Indian ethnic wear designed for everyday wear and special occasions.
When was The Indian Ethnic Co. founded?
The Indian Ethnic Co. was founded in 2016. Since its launch, the brand has become popular with women seeking contemporary ethnic clothing.
Where is The Indian Ethnic Co. based?
The Indian Ethnic Co. is based in India. The brand ships worldwide, making its designs accessible to customers globally.
What is The Indian Ethnic Co. known for?
The Indian Ethnic Co. is known for creating modern Indian clothing that blends traditional Indian elements with contemporary cuts. The brand designs simple, elegant pieces suitable for work, family gatherings, and festivals.
What is the price range of The Indian Ethnic Co.?
The Indian Ethnic Co. offers affordable ethnic wear. The brand focuses on creating accessible, wearable designs without compromising on quality and style.
What products does The Indian Ethnic Co. offer?
The Indian Ethnic Co. creates kurtas, kurta sets, dresses, and fusion wear designed for daily wear and festive occasions. The brand uses comfortable fabrics and soft colours, keeping outfits light rather than heavy.
What makes The Indian Ethnic Co. unique?
The Indian Ethnic Co. specializes in practical, wearable ethnic clothing that combines traditional Indian elements with modern cuts and soft colours. The designs are simple and elegant, appealing to women who want everyday ethnic wear that feels contemporary and comfortable.

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