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Smoon Lingerie
France · Est. 2019 · Mid-range
Lingerie A French B Corp certified techwear brand founded by Mathilde, created after the birth of her daughter sparked a realisation that textile technology had not yet served women's everyday needs. Smoon develops seamless, high-performance menstrual underwear, period swimwear, and technical garments for every stage of a woman's life, from first period to menopause, using OEKO-TEX certified French and Italian fabrics that generate three to five times less CO2 than disposable sanitary products. Partnered with Simone Pérèle and Etam, donating 1% of sales to La Maison des Femmes, and achieving a B Corp score of 104.7, Smoon is one of the most rigorously committed sustainable femtech brands in the French fashion landscape.
Kye Intimates
USA · Est. 2019 · Mid-range
Intimates A contemporary intimates brand built around a reimagining of essentials, offering pieces that are both foundational and sensual for the everyday. Kye creates bras, underwear, and swimwear designed to hold their shape and move seamlessly between vacation and daily life, with a focus on clean silhouettes, carefully chosen fabrics, and a quiet confidence that makes every piece feel like both a functional staple and something genuinely beautiful to wear. The brand serves the woman who wants her intimates to feel as considered and refined as the rest of her wardrobe, without sacrificing ease or comfort for aesthetics.
Y.O.U Underwear
United Kingdom · Est. 2016 · Mid-range
Y.O.U Underwear is a UK-based intimate apparel brand founded by Sarah Jordan in 2016, created to redefine how underwear feels, fits, and functions. Built on the belief that comfort and confidence go hand in hand, the brand designs thoughtfully engineered underwear that supports everyday life without compromise. Y.O.U Underwear focuses on inclusive sizing, soft performance fabrics, and practical design details that prioritize movement, breathability, and long-lasting wear. Each piece is developed to feel supportive yet effortless, offering a modern alternative to traditional lingerie. With a strong emphasis on wearability and body-positive design, Y.O.U Underwear resonates with individuals seeking underwear that feels intuitive, empowering, and designed around real needs.
