TSE Cashmere

Cashmere is founded in 1989 by Hong Kong-born Augustine Tse, who had worked setting up cashmere factories in northwest China before moving to Los Angeles and launching this designer clothing brand with the intention of redefining the use of cashmere and dismantling the perception that luxury has to be traditional. Recognizing that the fiber had been used very one-dimensionally and reserved for the elite, Tse began manipulating cashmere in unconventional ways, creating a modern approach to the material that expanded it into a complete expression of everyday dressing. The brand became a leader in luxury knitwear innovation and was an early employer of major fashion talents including Narciso Rodriguez, Victor Alfaro, and Hussein Chalayan. TSE owns its own goats and factories in Mongolia and China, ensuring complete control from raw material sourcing through to finished goods production.