Location

New Delhi, Delhi, India

Founded

2021

Price range

₹550 – ₹1,499

Shipping

Worldwide

Catalogue

78 products

Type Beauty Brand Logo

Type Beauty

Independent brand — verified
About

Type Beauty is an Indian makeup brand that took an unfashionable position for its market: that colour cosmetics should be built on dermatological science rather than on tradition or trend. Founded by Anisha Saraf and based in New Delhi, it describes what it makes as smart makeup powered by science, and the entire range is organised around that idea. The defining structure is in the name. Products are typed to specific skin concerns, with formulations developed differently for oily, dry, sensitive and acne-prone skin rather than sold as one universal version. The brand's own summary, makeup but better, captures a proposition where colour products are skincare powered, dermatologist-tested and designed to improve skin condition over time rather than simply cover it. The aesthetic follows the science: clean, effortless and deliberately minimal, aimed at people who want a short routine that performs reliably in Indian conditions. Every product is vegan, containing no animal-derived ingredients, and the brand is cruelty-free, with no animal testing at any stage. Formulations are dermatologist-tested, which is a more meaningful claim for a colour brand than it initially sounds, since most makeup is never tested for skin compatibility at all. Priced in the affordable tier, Type Beauty keeps clinically informed formulation genuinely accessible for everyday wear. For shoppers seeking affordable, clean, vegan and cruelty-free makeup from a women-owned Indian brand where the formulation logic is dermatological rather than decorative, Type Beauty is a genuinely thoughtful and well-constructed option.

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Brand Details

Contract manufactured
Yes — full line
Last reviewed
Oct 2026
Independent brand
Verified
A
Anisha Saraf

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Frequently asked questions

Is Type Beauty's quality actually good?
Type Beauty draws praise in Indian fashion press for its inclusive 24 shade foundation range, though independent customer reviews are scarce, leaving most quality claims tied to founder interviews.
Who founded Type Beauty?
Anisha Saraf founded Type Beauty after a Carnegie Mellon chemistry class where she made her first lipstick, then began experimenting with skincare-makeup hybrids in her family's kitchen during the pandemic.
When and where was Type Beauty founded?
Type Beauty was built starting August 2021 and launched publicly in May 2022 from New Delhi, India.
What makes Type Beauty different?
Type Beauty formulates makeup as functional skincare, designing concealers to double as targeted spot treatments and segmenting shades by both tone and skin concern like acne or pigmentation.
Is Type Beauty cruelty free and vegan?
Type Beauty states its products are cruelty free and vegan as core brand values, though no independent PETA or Leaping Bunny certification could be found to confirm that claim.
What's the bigger story behind Type Beauty?
Type Beauty's founder Anisha Saraf is a trained classical singer who named one product line after her dog Smudge, and has described facing gender bias from suppliers early on.

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