

Underprotection is a Copenhagen, Denmark–based sustainable fashion brand, founded in 2010 by Sunniva Uggerby and Stephan Rosenkilde. The label produces lingerie, loungewear, and swimwear crafted from eco-friendly materials such as recycled polyester and organic cotton. Its swimwear collections emphasize Scandinavian minimalism, featuring clean lines, soft palettes, and timeless cuts. Underprotection is widely recognized for combining style, ethics, and responsibility. What makes the brand unique is its holistic sustainability model—from fabrics to packaging—paired with chic, fashion-forward design.
Loading comments...
Discover more brands you might be interested in

iLoveBikini.it is a Gragnano, Campania-based Italian swimwear brand that specializes in colorful, bold, and fashion-forward designs. Founded in Italy’s vibrant fashion landscape, the label creates bikinis and one-piece swimsuits that reflect Mediterranean style through playful prints, bright palettes, and body-flattering cuts. Its collections are designed to highlight confidence and individuality, appealing to women who enjoy expressive fashion that stands out at the beach. iLoveBikini.it distinguishes itself through its focus on variety and trend-driven styling, ensuring that each season brings fresh new designs aligned with contemporary swimwear trends. The brand also emphasizes high-quality materials and attention to fit, aiming to deliver comfort alongside standout aesthetics. With a growing digital presence across Europe, iLoveBikini.it has positioned itself as an accessible yet stylish swimwear brand that captures the fun and energy of Italian summer culture, appealing to women seeking both vibrancy and flair in their swimwear.
View Brand
"Dolla Paris is a Paris-based swimwear brand, founded in 2019 by Carla Muret. The label produces luxury bikinis and one-pieces that embody Parisian sophistication while embracing modern global influences. Its collections feature bold cuts, stylish detailing, and high-quality fabrics, designed for women who want confident, fashion-forward swimwear. Dolla Paris also highlights craftsmanship and exclusivity, producing in smaller runs to maintain quality and individuality. What makes the brand distinctive is its French identity, offering swimwear that blends Parisian elegance with daring modernity. By positioning itself as both bold and refined, Dolla Paris appeals to women who want swimwear that feels glamorous, unique, and expressive. With its Paris roots and growing international recognition, the brand is carving out a place in the luxury swimwear market as a symbol of French confidence and contemporary design."
View Brand

"Sunday Swim is a swimwear brand, founded in 2021 by Crystle, with a focus on simplicity, comfort, and sustainability. Based in the Netherlands, the label creates bikinis and one-pieces designed for effortless wear, reflecting a modern European aesthetic rooted in minimalism. Its collections feature soft palettes, clean silhouettes, and eco-conscious fabrics that prioritize both style and responsibility. Sunday Swim emphasizes slow fashion values, producing in smaller batches to ensure quality and reduce environmental impact. What makes the brand unique is its balance between minimal design and eco-friendly principles, offering timeless pieces that feel versatile and refined. By appealing to women who want swimwear that is understated yet stylish, Sunday Swim has quickly established itself as a boutique label within the sustainable swimwear space. Its youthful identity and commitment to responsible practices make it a growing voice in Europe’s eco-conscious fashion scene."
View Brand