Underprotection DK

About

Underprotection is a Copenhagen, Denmark–based sustainable fashion brand, founded in 2010 by Sunniva Uggerby and Stephan Rosenkilde. The label produces lingerie, loungewear, and swimwear crafted from eco-friendly materials such as recycled polyester and organic cotton. Its swimwear collections emphasize Scandinavian minimalism, featuring clean lines, soft palettes, and timeless cuts. Underprotection is widely recognized for combining style, ethics, and responsibility. What makes the brand unique is its holistic sustainability model—from fabrics to packaging—paired with chic, fashion-forward design.

Frequently asked questions

Where is Underprotection DK based?

Underprotection DK is based in Copenhagen, Denmark, and ships worldwide to customers globally.

Who founded Underprotection DK?

Underprotection was founded in 2010 by Sunniva Uggerby and Stephan Rosenkilde. The two co-founders established the brand in Copenhagen, Denmark.

What is the price range of Underprotection DK?

Underprotection DK is positioned in the mid range price segment, offering accessible sustainable fashion without premium pricing.

What is Underprotection DK known for?

Underprotection is widely recognized for combining style, ethics, and responsibility in sustainable fashion. The brand is known for its swimwear collections that emphasize Scandinavian minimalism with clean lines, soft palettes, and timeless cuts.

What makes Underprotection DK unique?

Underprotection's uniqueness lies in its holistic sustainability model—addressing everything from fabrics to packaging—paired with chic, fashion-forward design rooted in Scandinavian minimalism. This combination of ethical responsibility and contemporary style distinguishes the brand in the sustainable fashion market.

What products does Underprotection DK offer?

Underprotection DK produces lingerie, loungewear, and swimwear crafted from eco-friendly materials including recycled polyester and organic cotton.

When was Underprotection DK founded?

Underprotection DK was founded in 2010 by its two co-founders, Sunniva Uggerby and Stephan Rosenkilde.

Is Underprotection DK sustainable or ethical?

Yes, Underprotection is a sustainable fashion brand committed to ethics and responsibility across its entire production process. The label produces lingerie, loungewear, and swimwear from eco-friendly materials such as recycled polyester and organic cotton, with a holistic sustainability model that extends from fabrics to packaging.

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