Location

South Korea

Founded

2016

Price range

₩128,000 – ₩520,000

Shipping

Worldwide

YCH Footwear Brand Logo

YCH

Independent brand — verified
About

YCH is a South Korean designer fashion brand established in Seoul in 2016 by Yoon Choon Ho. The womenswear label combines feminine elegance with modern ideas. The brand explores structure and balance through disciplined details, aiming to create a refined, modern identity that extends beyond a trend, season or place. YCH collections include dresses, tailoring, outerwear, separates and selected footwear and accessories. Structural silhouettes, clean construction and controlled proportions shape the label’s visual language. Its footwear follows the collection’s polished mood, supporting looks within the seasonal wardrobe. YCH suits customers seeking Korean designer fashion with coordinated clothing, shoes and accessories. Based in Seoul’s Yongsan district, the label reflects the confident attitude of contemporary Korean fashion. The brand balances audacity and grace, using restrained details to keep dramatic shapes wearable. YCH has also gained visibility through Korean celebrities and international figures who wear its collections. For shoppers searching for a South Korean designer brand, Seoul womenswear label or modern Korean fashion with footwear, YCH offers a sophisticated wardrobe shaped by Yoon Choon Ho’s clear approach to femininity, structure and personal expression.

Brand Details

In-house
South Korea
Last reviewed
Sep 2026
Independent brand
Verified
Y
Yoon Choon Ho

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Frequently asked questions

Is YCH a footwear brand or a fashion brand?
YCH is primarily a Seoul-based designer womenswear brand rather than a footwear specialist. Its broader collections include clothing, shoes, bags and accessories.
Who founded YCH, and when was the brand established?
South Korean designer Yoon Choon Ho founded YCH in Seoul in 2016. The brand name is formed from the initials of the designer’s name.
What type of products does YCH sell?
YCH sells jackets, dresses, knitwear, denim, trousers and skirts alongside shoes, bags and accessories. Footwear is therefore part of its seasonal fashion collections rather than a standalone core business.
Where is YCH based?
YCH is based in Seoul, South Korea, with its business address listed in the Hannam-dong area. The brand identifies itself as a Seoul-based designer womenswear label.
What is YCH best known for as a fashion brand?
YCH is known for contemporary Korean womenswear that combines feminine styling with strong silhouettes and trend-led details. Its shoes are designed to complement its seasonal ready-to-wear collections.
Are YCH products made in South Korea?
Several YCH product pages identify South Korea as the country of manufacture. Production information should still be checked individually because the disclosed origin may vary between products and collections.

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