Location

Mumbai, Maharashtra, India

Founded

2015

Price range

₹400 – ₹1,650

Shipping

Worldwide

Catalogue

132 products

New arrivals

5 this month

Ruby’s Organics Beauty Brand Logo

Ruby’s Organics

Independent brand — verified
About

Ruby's Organics is an Indian makeup brand that describes itself as the country's first certified organic and chemical-free cosmetics line, and it holds the certification to support that claim. Based in Mumbai, it displays the ECOCERT COSMOS mark, and states that all of its ingredients are certified to ECOCERT, COSMOS or NATRUE standards, the highest global benchmarks in organic cosmetics. The range is deliberately restrained: clean, uncomplicated and purposeful products built around plant and mineral bases rather than synthetics. Complexion products, lip colour, cheek products and a one hundred percent natural setting mist make up a catalogue formulated with bio-actives and skin-loving ingredients, so that wearing makeup extends the benefits of skincare rather than working against it. Shades are developed specifically for Indian skin tones rather than adapted from Western ranges. Formulations are paraben-free, petrochemical-free and free of synthetic alcohol. Ruby's Organics is cruelty-free, sourcing strictly from suppliers that do not test on animals. The brand is a one hundred percent vegetarian company and is careful to state that not every ingredient it uses is vegan, which is a more precise and more honest disclosure than the industry norm, where vegetarian and vegan are frequently conflated. It is women-founded and remains independent. Priced in the mid-range tier, it makes certified organic colour cosmetics genuinely available in a market where most organic claims go unverified. For shoppers seeking organic, natural, paraben-free and cruelty-free clean beauty with real third-party certification, Ruby's Organics leads.

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Brand Details

Contract manufactured
India
Last reviewed
Oct 2026
Independent brand
Verified
R
Rubeina Karachiwalla

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Frequently asked questions

When and where was Ruby's Organics founded?
Ruby's Organics launched in Mumbai, India, in 2015, self funded with what the founder has called every last saving she had.
Is Ruby's Organics' quality actually good?
Ruby's Organics' kohl pencil earns praise for a buttery, gentle formula, though its lipstick has been called not smudge proof and needs warming before it glides on smoothly.
Who founded Ruby's Organics?
Rubeina Karachiwalla, previously in public relations, founded Ruby's Organics after conventional makeup visibly worsened her sensitive skin, pushing her to formulate organic alternatives at home.
What makes Ruby's Organics different, and does it hold up as a best skincare brand crossover into makeup?
Ruby's Organics formulates without water, avoiding the harsh preservatives water-based cosmetics typically need, and tailors shade ranges and sunscreens specifically for Indian skin tones and climate.
Is Ruby's Organics cruelty free and vegan?
Ruby's Organics states it doesn't test on animals, though it isn't fully vegan since some products use beeswax, lanolin, or glycerin.
What's the bigger story behind Ruby's Organics?
Ruby's Organics secured a 1 crore rupee deal with investor Kunal Bahl on Shark Tank India in 2025, after a memorable exchange with a skeptical shark over its valuation.

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