Location

Geneva, Switzerland

Founded

2013

Price range

55 CHF – 750 CHF

Shipping

Worldwide

Catalogue

374 products

Size range

S–XXL

New arrivals

5 this month

SEP

Independent brand — verified
About

SEP is an ethical, handmade luxury label, founded in Geneva in 2013 by former investment manager Roberta Ventura and Stefano D'Ambrosio. SEP started as a project designed to become a brand that gives refugees dignified, fairly paid work, reinterpreting traditional Palestinian cross-stitch embroidery in contemporary fashion and lifestyle pieces. The range includes embroidered keffiyehs, linen, cashmere and silk shawls, cashmere hoodies, scarves, beanies and T-shirts, plus bags and home linens. Signature pieces include the Alhambra Keffiyeh, the Sultan Han hoodie, the Beehive cashmere hoodie and embroidered linen tablecloths. Every piece is hand-embroidered by Palestinian and Syrian refugee artists in Jordan's Jerash and Azraq camps, while many base fabrics, such as linen and cashmere, are made in Italy. SEP Jordan was founded in 2014 and began operations in 2015, and the business model is built to directly advance at least six of the UN Sustainable Development Goals, including no poverty and reduced inequalities. SEP is a certified B Corp and an independent social enterprise, incorporated in Jordan and Switzerland. It runs a boutique in Geneva and has collaborated with artivist Charlotte Ensaigne on a limited edition briefcase.

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Picked by the brand. Checkout happens on SEP’s own site.

Brand Details

Italy & Jordan

Cotton
Linen
Last reviewed
Oct 2026
Independent brand
Verified
R
Roberta Ventura
S
Stefano D'Ambrosio

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Frequently asked questions

What kind of clothing does SEP make?
SEP makes luxury fashion and lifestyle accessories hand-embroidered by refugee artists in Jordan. Its pieces reinterpret traditional Palestinian cross-stitch in contemporary designs.
What products does SEP sell?
SEP sells embroidered keffiyehs, linen shawls, cashmere and silk shawls, cashmere hoodies, scarves, beanies and T-shirts, plus bags and home linens. Products include the Alhambra Keffiyeh, Sultan Han hoodie, Beehive cashmere hoodie and embroidered linen tablecloths.
How much does SEP cost?
SEP is a mid-range brand, with clothing priced from about CHF55 to CHF750. Most shawls and keffiyehs cost around CHF75–CHF250, while cashmere hoodies cost CHF600 or more.
Where is SEP located?
SEP is based in Geneva, Switzerland, where it runs a boutique. It also operates in Amman and the Jerash refugee camp in Jordan.
Who founded SEP?
SEP was founded in 2013 by former investment manager Roberta Ventura and Stefano D'Ambrosio. They started it as a project designed to become a brand that gives refugees dignified work.
Who owns SEP?
SEP is an independent social enterprise led by its founders, Roberta Ventura and Stefano D'Ambrosio. It is incorporated in Jordan and Switzerland.
Where is SEP made?
SEP pieces are hand-embroidered by Palestinian and Syrian refugee artists in Jordan's Jerash and Azraq camps. Many base fabrics, such as linen and cashmere, are made in Italy.

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