Location

New York City, New York, United States

Founded

2014

Price

Mid-range

Shipping

Worldwide

Catalogue

49 products

TrèStiQue logo

TrèStiQue

About

Trestique is an American beauty brand that redesigned the product itself rather than just the formula inside it. Founded in June 2015 in New York by Jenn Kapahi and Jack Bensason, it created what it describes as the first-ever zero-waste, refillable cosmetics system, and the entire catalogue is built around that architecture. The principle is buy once and refill forever. Every product uses a Forever Case with snap-out refill cartridges, so the outer component is purchased a single time and only the formula is replaced. The results are quantified: packaging is made from eighty-seven percent recycled materials on average, ranging from eighteen to ninety-eight percent by product, and the system has cut virgin plastic use by more than ninety percent. Cartons and shipping boxes are fully recyclable, printed with soy-based ink on FSC-certified paper, and the brand partners with Pact Collective for empties take-back. Products are PETA-certified cruelty-free and one hundred percent vegan. The exclusion list is long and specific, covering parabens, phthalates, sulfates, PEGs, BHA, gluten, fragrance, mineral oil, formaldehyde, triclosan, petrolatum, paraffins, coal tar, BPA, polysorbates, aluminium compounds, chemical sunscreens and nanoparticles, and palm oil is RSPO-certified. The products themselves are clean, uncomplicated and multi-tasking, designed for time-saving routines and on-the-go application by people with no interest in a twelve-step regime. Priced mid-range, Trestique leads for vegan, paraben-free, sulfate-free, sustainable and genuinely refillable American beauty from a women-owned brand where environmental design came first.

Brand Details
American Beauty
J
Jennings Bland
J
Jack Bland

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Frequently asked questions

Is Trestique cruelty free and vegan?
Trestique appears on PETA's cruelty free list and carries a vegan leaf designation, though a few individual products still contain beeswax or carmine.
What makes Trestique different?
Trestique builds its entire line around dual ended, twist up crayon makeup with a built in applicator in the cap, a format co-founder Jack Bensason personally patented.
Is Trestique's quality actually good?
Trestique's twist up crayons win praise for stellar, buildable pigment that blends fast, though the tinted moisturizer skips SPF and some shades have been called streaky on certain skin tones.
What's the bigger story behind Trestique?
Trestique's 2021 relaunch moved its whole line to refillable packaging, cutting plastic use by roughly 90 percent, and its Good Vibes Mascara won a packaging innovation award.
When and where was Trestique founded?
Trestique launched around 2015 from New York City, developed out of Kapahi's apartment before landing its first major Sephora rollout in January 2017.
Who founded Trestique?
Jenn Kapahi spent two decades in beauty at Revlon and Intercos before founding Trestique, tired of carrying a bulky makeup bag full of broken powders while traveling for work.

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