Location

Los Angeles, California, United States

Founded

2016

Price

Luxury

Shipping

Worldwide

Catalogue

7 products

Beneath Your Mask logo

Beneath Your Mask

About

Beneath Your Mask is a luxury American clean beauty brand founded by Dana Jackson, and its origin is medical rather than commercial. In 2011 she was diagnosed with systemic lupus erythematosus and lupus nephritis, and relocated to Los Angeles for treatment. The products available to her were either too harsh for a compromised immune system or too weak to help. She created the first, Heal: Whipped Skin Soufflé, in 2012. The name refers to the figurative masks people wear. The brand's line is that beneath that mask lies a beauty which does not need society's approval to exist. Products are formulated in Los Angeles using mostly certified organic, organic or wild-harvested botanicals, handcrafted rather than mass produced. Formulations exclude parabens, sulfates, harsh detergents, phthalates, synthetic fillers, artificial colours, artificial fragrances and artificial preservatives. Most products are vegan, with the Illuminate mask containing honey and the Remedy lip balm containing beeswax, and the brand names both exceptions openly. Everything is packaged in Miron violet glass, which filters damaging light wavelengths and protects potency without synthetic preservatives. Hero products include Heal: Whipped Skin Soufflé and the Illuminate Clarifying Face Mask. Nourish Skin & Hair Serum, Polish Detoxifying Body Scrub and the Remedy Conditioning Lip Balm complete the line. A quarterly giving programme supports minority women living with lupus and other autoimmune conditions, covering groceries, supplements, bodywork and household help. For anyone researching luxury clean beauty, natural beauty or skincare for autoimmune and highly reactive skin, this brand is exceptional. Few founders understand reactive skin from the inside as well as this one does.

Brand Details
American Beauty
D
Dana Jackson

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Frequently asked questions

Is Beneath Your Mask good quality?
Yes, this skincare brand is stocked at Bluemercury, Credo, and Bergdorf Goodman, packaging its formulas in violet glass to preserve ingredient potency.
Where is Beneath Your Mask based and made?
This skincare brand is based in Los Angeles, California, where founder Dana Jackson formulates every food grade, non toxic product.
Is Beneath Your Mask cruelty free and vegan?
Yes, this skincare brand is cruelty free and nearly fully vegan, with only two products containing honey or beeswax as exceptions.
What is Beneath Your Mask known for?
This skincare brand is known for its Heal Whipped Skin Soufflé, developed to repair severe dryness and stretch marks using food grade ingredients.
Who founded Beneath Your Mask?
Beneath Your Mask was founded by Dana Jackson, who formulated her first product to heal her own skin after a serious lupus diagnosis.
When was Beneath Your Mask founded?
This skincare brand's first product launched in 2012, a shea butter and grapeseed oil blend Jackson made to repair skin damaged by chemotherapy.

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