UNNA
Sweden · Est. 2022 · Mid-range
UNNA is a European activewear label for women and men, founded in Stockholm in 2022 by John-Ruben Holtback. Holtback previously founded the menswear label L'HOMME ROUGE, named brand of the year at Nordiska Kompaniet and a winner of the International Woolmark Prize, and created UNNA after a health scare showed him how much exercise matters for body and mind. The name is a Swedish term for treating yourself, and the brand's "Finish in a Good Place" motto puts joy and well-being ahead of performance. The collection covers running shorts, tights, sports bras, T-shirts, tanks, long-sleeve tops, jackets, trousers, hoodies, socks and accessories, combining sportswear function with fashion-led silhouettes, colours and prints. Production takes place in trusted factories within the European Union. Material science sits at the centre of product development. UNNA uses ECONYL regenerated nylon made from waste such as fishing nets, recycled polyester from PET bottles, TENCEL lyocell and modal, GOTS-certified organic cotton for all its cotton products, and RWS-certified, mulesing-free wool. Highsnobiety profiled UNNA in its Under the Radar series, presenting it as part of a new wave of "anti-performance" running brands.
